We’ll begin with a focused 90-minute discovery call designed to peel back the layers of your brand. In this call, I’ll help you clarify your brand voice, positioning, and mission. Together, we’ll define key audience personas broken down by their specific needs and pain points. I’ll also map market saturation points to find messaging angles that help you stand out — not blend in.
Once the brand foundation is crystal clear, we move to building your Content Pillar Architecture, including educational, emotional, authority-based, and community-driven content — all tailored to your business and bandwidth. You’ll also receive a Platform Playbook explaining how to position your brand differently on Instagram, YouTube, LinkedIn, and TikTok, with clear posting frequency guidelines based on ROI and team capacity.
Finally, I’ll deliver a Content Funnel Map to guide your top-of-funnel attraction efforts (hooks, reels, carousels), middle-of-funnel nurture content (micro-videos, polls, and engagement triggers), and bottom-of-funnel direct CTA content (testimonials, transformation stories, and offers that convert).