Branding for businesses seeking a refreshed look and feel.

Marco Fortes

Contact for pricing

About this service

Summary

✦ Ideal client profile Ideal for established businesses seeking a refreshed look and feel. ✦ Expected impact A focused approach to revitalizing your brand's visual identity and messaging. Backed by data, our clients often see an average of 20% ROI within the first six months of rebranding.

Process

✦ Project Duration
Project duration (4-6 weeks)
✦ Project Phases
Discovery and Strategy (1-2 weeks)
Design and Development (3-6 weeks)
Refinement and Approval (1-2 weeks)
Delivery and Implementation (1-2 weeks)
✦ Factors affecting project timeline
Project scope (The number of deliverables and their complexity.)
Client Involvement (How quickly the client provides feedback and approvals.)
Industry Standards (Typical timelines for similar projects in your industry.)
Team Size (The number of people working on the project.)
✦ Disclaimer 1. These are rough estimates and can be adjusted based on your specific processes and client needs. These timelines include project kickoff, research, design, development, and delivery.

FAQs

  • How long does the design process take?

    The timeline varies based on the package selected. Generally, expect a project to take between 4 and 16 weeks.

  • What if I don't like the initial designs?

    I offer multiple design concepts and work closely with clients to refine the design until it meets their expectations.

  • Do you offer any guarantees?

    I stand behind my work and offer revisions to ensure client satisfaction.

  • What happens after the project is complete?

    All packages include a three-month support period post-delivery to ensure seamless brand implementation and ongoing success.

  • Do I need to provide any existing materials?

    Providing existing brand assets can help me understand your current brand identity. However, it's not mandatory.

  • Can I add additional services to this package?

    Yes, services can be added to any package.

  • What kind of market research do you conduct?

    The market research includes competitor analysis, target audience identification, and industry trend analysis.

  • Can I choose the direction of the branding?

    Absolutely, I collaborate closely with clients to define the desired brand direction.

  • How do you measure the success of a branding?

    I use key performance indicators (KPIs) such as brand awareness, customer satisfaction, and sales growth to measure success.

What's included

  • Basic Brand Audit

    Comprehensive analysis of the client's current brand identity, including strengths, weaknesses, opportunities, and threats.

  • Basic Brand Collateral

    Designing high-end brand materials, such as invitations, packaging, and merchandise.

  • Basic Target Audience Research

    Creation of a clear and compelling brand strategy outlining the brand's mission, vision, values, and positioning.

  • Basic Brand Identity Development

    Creation of a new visual identity by developing a strong and memorable visual identity.

  • Logo Design

    Creation of multiple logo concepts, followed by refinement and finalisation based on client feedback.

  • Color Palette

    Development of a cohesive color scheme that reflects the brand's personality.

  • Typography

    Selection or creation of fonts that align with the brand's aesthetic and tone.

  • Style Guide

    A comprehensive document outlining brand guidelines for consistency across all touch points.

  • Basic Social Media Toolkit

    Design templates for social media platforms.

  • Basic Copywriting

    Taglines, slogans, short product descriptions.

  • Basic Photography or Illustrations

    Visual design assets to support the brand identity that add depth and interest.

Skills and tools

Brand Designer

Brand Strategist

Packaging Designer

Adobe Creative Suite

Adobe Photoshop

Figma

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