Branding for businesses just getting started

Marco Fortes

Contact for pricing

About this service

Summary

✦ Ideal client profile Ideal for small businesses with limited budgets seeking a professional logo design to establish their brand identity. ✦ Expected impact Enhanced brand visibility, increased market share, improved customer loyalty, and long-term business growth.

Process

✦ Project Duration

Project duration (1 week)

✦ Project Phases

Discovery and Strategy (2 days)

Design and Development (3 days)

Refinement and Approval (2 days)

✦ Factors affecting project timeline

Project scope (The number of deliverables and their complexity.)

Client Involvement (How quickly the client provides feedback and approvals.)

Industry Standards (Typical timelines for similar projects in your industry.)

Team Size (The number of people working on the project.)

✦ Disclaimer 1. These are rough estimates and can be adjusted based on your specific processes and client needs. These timelines include project kickoff, research, design, development, and delivery.

FAQs

How long does the design process take?
The timeline varies based on the package selected. Generally, expect a project to take between 4 and 16 weeks.
Do you offer any guarantees?
I stand behind my work and offer revisions to ensure client satisfaction.
What happens after the project is complete?
All packages include a three-month support period post-delivery to ensure seamless brand implementation and ongoing success.
Do I need to provide any existing materials?
Providing existing brand assets can help me understand your current brand identity. However, it's not mandatory.
Can I add additional services to this package?
Yes, services can be added to any package.
What kind of market research do you conduct?
The market research includes competitor analysis, target audience identification, and industry trend analysis.
Can I choose the direction of the branding?
Absolutely, I collaborate closely with clients to define the desired brand direction.

What's included

Basic Target Audience Research
Defining the brand's unique position in the market. Clear articulation of the brand's unique value proposition and target audience.
Basic Brand Identity Development
Creation of a new visual identity by developing a strong and memorable visual identity.
Logo Design
Creation of multiple logo concepts, followed by refinement and finalisation based on client feedback.
Color Palette
Development of a cohesive color scheme that reflects the brand's personality.
Typography
Selection or creation of fonts that align with the brand's aesthetic and tone.
Basic Photography or Illustrations
Visual design assets to support the brand identity that add depth and interest.

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer