Branding for businesses looking to redefine and expand.

Marco Fortes

Contact for pricing

About this service

Summary

✦ Ideal client profile Ideal for businesses looking to redefine their market position and expand their audience. ✦ Expected impact A comprehensive solution to redefine your brand and target market. Our clients have reported an average 25% increase in revenue after implementing our brand transformation strategy.

Process

✦ Project Duration

Project duration (8-12 weeks)

✦ Project Phases

Discovery and Strategy (1-2 weeks)

Design and Development (3-6 weeks)

Refinement and Approval (1-2 weeks)

Delivery and Implementation (1-2 weeks)

✦ Factors affecting project timeline

Project scope (The number of deliverables and their complexity.)

Client Involvement (How quickly the client provides feedback and approvals.)

Industry Standards (Typical timelines for similar projects in your industry.)

Team Size (The number of people working on the project.)

✦ Disclaimer 1. These are rough estimates and can be adjusted based on your specific processes and client needs. These timelines include project kickoff, research, design, development, and delivery.

FAQs

How long does the design process take?
The timeline varies based on the package selected. Generally, expect a project to take between 4 and 16 weeks.
What if I don't like the initial designs?
I offer multiple design concepts and work closely with clients to refine the design until it meets their expectations.
Do you offer any guarantees?
I stand behind my work and offer revisions to ensure client satisfaction.
What happens after the project is complete?
All packages include a three-month support period post-delivery to ensure seamless brand implementation and ongoing success.
Do I need to provide any existing materials?
Providing existing brand assets can help me understand your current brand identity. However, it's not mandatory.
Can I add additional services to this package?
Yes, services can be added to any package.
What kind of market research do you conduct?
The market research includes competitor analysis, target audience identification, and industry trend analysis.
Can I choose the direction of the branding?
Absolutely, I collaborate closely with clients to define the desired brand direction.
How do you measure the success of a branding?
I use key performance indicators (KPIs) such as brand awareness, customer satisfaction, and sales growth to measure success.

What's included

Brand Audit
Comprehensive analysis of the client's current brand identity, including strengths, weaknesses, opportunities, and threats.
Brand Collateral
Designing high-end brand materials, such as invitations, packaging, and merchandise.
Target Audience Research
Defining the brand's unique position in the market. Clear articulation of the brand's unique value proposition and target audience.
Brand Strategy Development
Creation of a clear and compelling brand strategy outlining the brand's mission, vision, values, and positioning.
Brand Identity Development
Creation of a new visual identity by developing a strong and memorable visual identity.
Logo Design
Creation of multiple logo concepts, followed by refinement and finalization based on client feedback.
Color Palette
Development of a cohesive color scheme that reflects the brand's personality.
Typography
Selection or creation of fonts that align with the brand's aesthetic and tone.
Style Guide
A comprehensive document outlining brand guidelines for consistency across all touch points.
Social Media Toolkit
Design templates for social media platforms.
Copywriting
Taglines, slogans, short product descriptions.
Photography or Illustrations
Visual design assets to support the brand identity that add depth and interest.
Customer Journey Mapping
Defining the customer experience at every touchpoint to ensure consistency.
Core Brand Story Development
Crafting a compelling and engaging brand narrative.
Brand Messaging Platform
Development of key brand messages and messaging guidelines.