What's included

• Customer Segmentation

  We analyse your existing customer data to identify distinct customer segments with unique needs and behaviours.

• Buyer Persona Development

  We create detailed buyer personas for each segment, outlining their demographics, motivations, pain points, and preferred communication channels.

• Customer Journey Mapping

  We map your customer's journey across all touchpoints, pinpointing opportunities to optimise the conversion process.

• Competitive Analysis

  We conduct a comprehensive analysis of your competitor's landscape, identifying their strengths and weaknesses to inform your strategy.

• Marketing Channel Analysis

  We assess the effectiveness of your current marketing channels and identify opportunities for improvement and expansion.

• Goal Setting & KPIs

  We collaborate with you to define your specific marketing goals and establish key performance indicators (KPIs) to track progress.

• Omnichannel Marketing Strategy

  We develop a cohesive marketing plan that integrates seamlessly across all relevant channels (website, email, social media, paid advertising, etc.)

• Implementation Roadmap

  We create a step-by-step roadmap with clear timelines and resource allocation for executing your marketing strategy.

• A/B Testing & Optimisation

  We use A/B testing to optimize your marketing campaigns and continuously improve performance.