🧪 Turn Data into Growth | Experimentation & Optimisation

Daniel Johnson

(0)

Starting at

$

100

About this service

Summary

Stop guessing and start growing!
We'll use a structured testing framework to validate (or invalidate) your marketing assumptions, so you can reach your target audience with laser focus.
Think of it as a tailored roadmap to marketing success. But instead of hoping for the best, we leverage data to ensure you're on the fast track to growth.

Process

Kick-off Discovery Call: We get to know you, your business, and your marketing goals.
Competitive Deep Dive: We analyse your competitor landscape to identify opportunities for you to shine.
Buyer Persona Development: We craft detailed profiles of your ideal customers for laser-targeted messaging.
Hypothesis Brainstorming & Refinement: We work with you to develop and solidify your marketing hypotheses for testing.
Custom Testing Framework Design: We tailor a testing plan specifically for your goals and target audience.
Seamless Data Collection & Analysis: We set up tracking and analyse data from your campaigns to uncover valuable insights.
Actionable Reporting & Insights: Receive regular reports with clear takeaways to optimise your marketing strategy.
Continuous Optimisation: We work with you to implement learnings from the tests and refine your strategy for ongoing growth.
Monthly Q&A Call: We remain at your side with a dedicated monthly call to answer your questions and discuss progress.

What's included

  • In-Depth Competitive Analysis Report

    Uncover your competitor landscape, including their strengths, weaknesses, and hidden opportunities to dominate your niche.

  • Actionable Buyer Personas

    Get to know your ideal customers inside-out – demographics, interests, and pain points – to craft messaging that resonates.

  • Targeted Marketing Hypothesis Document

    A clear roadmap for testing, outlining the specific hypotheses we'll validate (or invalidate) to optimise your campaigns.

  • Customisable Testing Framework

    A plan tailored to your unique needs, leveraging A/B testing, split URL testing, and other methodologies to uncover what works best.

  • Live Data Tracking & Analytics Dashboard

    Monitor key metrics from your marketing campaigns in real-time, with easy-to-understand visualisations.

  • Monthly Insights Reports

    Actionable reports delivered straight to your inbox, packed with clear takeaways from your marketing test results.

  • BONUS: Marketing Testing Template Library

    Get a head start with our battle-tested templates to streamline hypothesis development, test design, and results analysis.

Duration

1 week

Skills and tools

Digital Marketer
Growth Marketer
Marketing Strategist
Google Ads

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