Complete User Journey / UX Design

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About this service

Summary

With over 8 years of experience in UX Design and Product Management, I specialise in crafting seamless user journeys that deliver results. My background in Sociology and Psychology provides unique insight into user behaviour, ensuring every design decision is rooted in a deep understanding of how people think and interact.
Having designed mobile apps used by over 20 million users, I bring a proven track record of creating impactful digital products. Whether you're building from the ground up or refining an existing experience, I’ll guide you through a comprehensive UX process, including:
Discovery & Strategy: Aligning your goals with user needs through in-depth research and analysis.
Wireframes & Prototypes: Bringing your vision to life with clear, interactive designs.
User Testing & Optimisation: Iterating designs based on real-world feedback to ensure usability and success.
Collaborative Handoff: Seamlessly integrating with developers and stakeholders to bring the product to market.
By leveraging my expertise working with cross-functional teams and managing multiple high-impact projects, I ensure a smooth and efficient process from concept to launch.

What's included

  • Kickoff Call

    A call to understand goals, stakeholders, and constraints and align expectations and project timelines.

  • Proposal and Agreement

    Define scope, deliverables, timeline. Secure agreement to formalise the engagement.

  • Discovery and Research (Optional - on request)

    Conduct user research: User interviews, surveys, competitive analysis. Journey Mapping: Visualise user goals, pain points, and opportunities. All the findings will be collated in a PDF file.

  • Ideation and Conceptualisation

    Brainstorming and concept sketches. Low-fidelity wireframes to validate ideas. (At this point we will have a call together to provide feedback)

  • Wireframes and Prototypes

    Mid/High-Fidelity Wireframes: Layout and functionality of the complete product. Create Interactive prototype (At this point we will have a call together to provide feedback)

  • User Testing (Optional - on request)

    Even if this is optional, I never recommend skipping this step as it is crucial for a great user experience. Create test plan, conduct usability testing. Incorporate feedback into design iterations and create a summary of the feedback in a separate document. (Users will be recruited by the stakeholder but I can provide the requirements for recruitment)

  • Handoff

    I will hand off the entire journey to you & source files and all reports (from research and usability testing).


Skills and tools

UX Designer

Figma

Figma

Sketch

Sketch