Complete User Journey / UX DesignNicoleta Morariu
With over 8 years of experience in UX Design and Product Management, I specialise in crafting seamless user journeys that deliver results. My background in Sociology and Psychology provides unique insight into user behaviour, ensuring every design decision is rooted in a deep understanding of how people think and interact.
Having designed mobile apps used by over 20 million users, I bring a proven track record of creating impactful digital products. Whether you're building from the ground up or refining an existing experience, I’ll guide you through a comprehensive UX process, including:
Discovery & Strategy: Aligning your goals with user needs through in-depth research and analysis.
Wireframes & Prototypes: Bringing your vision to life with clear, interactive designs.
User Testing & Optimisation: Iterating designs based on real-world feedback to ensure usability and success.
Collaborative Handoff: Seamlessly integrating with developers and stakeholders to bring the product to market.
By leveraging my expertise working with cross-functional teams and managing multiple high-impact projects, I ensure a smooth and efficient process from concept to launch.
What's included
Kickoff Call
A call to understand goals, stakeholders, and constraints and align expectations and project timelines.
Proposal and Agreement
Define scope, deliverables, timeline. Secure agreement to formalise the engagement.
Discovery and Research (Optional - on request)
Conduct user research: User interviews, surveys, competitive analysis.
Journey Mapping: Visualise user goals, pain points, and opportunities.
All the findings will be collated in a PDF file.
Ideation and Conceptualisation
Brainstorming and concept sketches. Low-fidelity wireframes to validate ideas. (At this point we will have a call together to provide feedback)
Wireframes and Prototypes
Mid/High-Fidelity Wireframes: Layout and functionality of the complete product.
Create Interactive prototype
(At this point we will have a call together to provide feedback)
User Testing (Optional - on request)
Even if this is optional, I never recommend skipping this step as it is crucial for a great user experience.
Create test plan, conduct usability testing. Incorporate feedback into design iterations and create a summary of the feedback in a separate document.
(Users will be recruited by the stakeholder but I can provide the requirements for recruitment)
Handoff
I will hand off the entire journey to you & source files and all reports (from research and usability testing).
Nicoleta's other services
Contact for pricing
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UX Designer
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Nicoleta Morariu London, UK
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Complete User Journey / UX DesignNicoleta Morariu
Contact for pricing
Tags
Figma
Sketch
UX Designer
With over 8 years of experience in UX Design and Product Management, I specialise in crafting seamless user journeys that deliver results. My background in Sociology and Psychology provides unique insight into user behaviour, ensuring every design decision is rooted in a deep understanding of how people think and interact.
Having designed mobile apps used by over 20 million users, I bring a proven track record of creating impactful digital products. Whether you're building from the ground up or refining an existing experience, I’ll guide you through a comprehensive UX process, including:
Discovery & Strategy: Aligning your goals with user needs through in-depth research and analysis.
Wireframes & Prototypes: Bringing your vision to life with clear, interactive designs.
User Testing & Optimisation: Iterating designs based on real-world feedback to ensure usability and success.
Collaborative Handoff: Seamlessly integrating with developers and stakeholders to bring the product to market.
By leveraging my expertise working with cross-functional teams and managing multiple high-impact projects, I ensure a smooth and efficient process from concept to launch.
What's included
Kickoff Call
A call to understand goals, stakeholders, and constraints and align expectations and project timelines.
Proposal and Agreement
Define scope, deliverables, timeline. Secure agreement to formalise the engagement.
Discovery and Research (Optional - on request)
Conduct user research: User interviews, surveys, competitive analysis.
Journey Mapping: Visualise user goals, pain points, and opportunities.
All the findings will be collated in a PDF file.
Ideation and Conceptualisation
Brainstorming and concept sketches. Low-fidelity wireframes to validate ideas. (At this point we will have a call together to provide feedback)
Wireframes and Prototypes
Mid/High-Fidelity Wireframes: Layout and functionality of the complete product.
Create Interactive prototype
(At this point we will have a call together to provide feedback)
User Testing (Optional - on request)
Even if this is optional, I never recommend skipping this step as it is crucial for a great user experience.
Create test plan, conduct usability testing. Incorporate feedback into design iterations and create a summary of the feedback in a separate document.
(Users will be recruited by the stakeholder but I can provide the requirements for recruitment)
Handoff
I will hand off the entire journey to you & source files and all reports (from research and usability testing).
Nicoleta's other services
Contact for pricing