Essential Brand IdentityAnna Bashynska
Essential Brand Identity
A visual identity designed to establish a clear, cohesive foundation for how your brand presents itself.
This package focuses on the essential elements that create recognition and consistency across your core touchpoints. It is ideal for brands that are ready to move beyond a temporary or fragmented visual presence and step into a more refined, professional identity.
The result is a thoughtful visual system that allows your brand to communicate with clarity, confidence, and elegance.
Includes:
01 | Custom Client Questionnaire
02 | Brand Research
Brand Summary
Brand Purpose
Mission
Vision
Archetype
Tone of Voice Examples
Tone-of-Voice
Brand Values
03 | Visual Direction
2-3 creative directions
04 | Logo System
Primary logo
Secondary logo
Brandmark
Favicon
05 | Color System
06 | Typography System
07 | 2 rounds of revisions
08 | Brand identity guidelines
09 | Final file delivery
10 | 2 weeks of post-launch support
FAQs
We clarify that during a consultation. By understanding the stage of your business, your goals, and your timeline, I recommend the most aligned scope. After the call, you receive a tailored proposal with clear package options.
For me, connection and respect are at the heart of every project. A call gives us space to understand each other quickly — your personality, your pace, your expectations, and the energy behind your brand. It also shows your level of engagement and respect for the process, which is essential for a smooth and meaningful collaboration.
Absolutely. Many clients begin with an Essential Identity and return months or years later to add packaging, social systems, a website, or a brand refresh.
Dedication, clarity, engagement, and trust. Branding is a partnership, and your input is essential — especially during the brief, research, and revision phases. When clients are present and thoughtful, the results are exceptional.
Yes. Most clients choose either a 50/50 structure or a 40/40/20 split tied to key project milestones, though adjustments can be made when needed. The goal is to make the investment feel comfortable and sustainable.
Example work
Anna's other services
Starting at$2,500
Duration4 weeks
Tags
Brand Designer
Visual Identity
Branding
Graphic Designer
Logo Designer
Service provided by
Anna Bashynska Warsaw, Poland
- 2
- Followers
Essential Brand IdentityAnna Bashynska
Starting at$2,500
Duration4 weeks
Tags
Brand Designer
Visual Identity
Branding
Graphic Designer
Logo Designer
Essential Brand Identity
A visual identity designed to establish a clear, cohesive foundation for how your brand presents itself.
This package focuses on the essential elements that create recognition and consistency across your core touchpoints. It is ideal for brands that are ready to move beyond a temporary or fragmented visual presence and step into a more refined, professional identity.
The result is a thoughtful visual system that allows your brand to communicate with clarity, confidence, and elegance.
Includes:
01 | Custom Client Questionnaire
02 | Brand Research
Brand Summary
Brand Purpose
Mission
Vision
Archetype
Tone of Voice Examples
Tone-of-Voice
Brand Values
03 | Visual Direction
2-3 creative directions
04 | Logo System
Primary logo
Secondary logo
Brandmark
Favicon
05 | Color System
06 | Typography System
07 | 2 rounds of revisions
08 | Brand identity guidelines
09 | Final file delivery
10 | 2 weeks of post-launch support
FAQs
We clarify that during a consultation. By understanding the stage of your business, your goals, and your timeline, I recommend the most aligned scope. After the call, you receive a tailored proposal with clear package options.
For me, connection and respect are at the heart of every project. A call gives us space to understand each other quickly — your personality, your pace, your expectations, and the energy behind your brand. It also shows your level of engagement and respect for the process, which is essential for a smooth and meaningful collaboration.
Absolutely. Many clients begin with an Essential Identity and return months or years later to add packaging, social systems, a website, or a brand refresh.
Dedication, clarity, engagement, and trust. Branding is a partnership, and your input is essential — especially during the brief, research, and revision phases. When clients are present and thoughtful, the results are exceptional.
Yes. Most clients choose either a 50/50 structure or a 40/40/20 split tied to key project milestones, though adjustments can be made when needed. The goal is to make the investment feel comfortable and sustainable.
Example work
Anna's other services
$2,500