Atelier Brand IdentityAnna Bashynska
Atelier Brand Identity
A highly tailored brand development experience focused on creating a distinctive brand world. In addition to the visual identity, this collaboration explores sensory and physical brand touchpoints such as packaging, materials, unboxing experiences, and subtle details like scent or texture shaping a brand presence that is both visually refined and emotionally memorable.
Includes:
01 | Custom Client Questionnaire
02 | Brand Research
Brand Summary
Brand Purpose
Mission
Vision
Archetype
Tone of Voice Examples
Tone-of-Voice
Brand Values
03 | Visual Direction
2-3 creative directions
04 | Logo System
Primary logo
Secondary logo
Wordmark variations
Brandmark
Favicon
05 | Color System
06 | Typography System
07 | Graphic Elements
Patterns
Illustrations
Textures
Icons
Strokes
08 | Imagery & Art Direction
Moodboard
Lighting
Tone
Subject Rules
Image Treatments
Do’s & Don’ts
08 | Packaging System
Packaging Design
Packaging Experience
Materials
Labels / Stickers
Color usage
09 | Applications
10 | Social Media System
Profile
Grid System
Highlight Covers
Templates Overview
11 | Print Applications
12 | 3 rounds of revisions
13 | Brand identity guidelines
14 | Final file delivery
15 | 2 weeks of post-launch support
FAQs
We clarify that during a consultation. By understanding the stage of your business, your goals, and your timeline, I recommend the most aligned scope. After the call, you receive a tailored proposal with clear package options.
For me, connection and respect are at the heart of every project. A call gives us space to understand each other quickly — your personality, your pace, your expectations, and the energy behind your brand. It also shows your level of engagement and respect for the process, which is essential for a smooth and meaningful collaboration.
Absolutely. Many clients begin with an Essential Identity and return months or years later to add packaging, social systems, a website, or a brand refresh.
Dedication, clarity, engagement, and trust. Branding is a partnership, and your input is essential — especially during the brief, research, and revision phases. When clients are present and thoughtful, the results are exceptional.
Yes. Most clients choose either a 50/50 structure or a 40/40/20 split tied to key project milestones, though adjustments can be made when needed. The goal is to make the investment feel comfortable and sustainable.
Example work
Anna's other services
Contact for pricing
Duration1 week
Tags
Brand Designer
Visual Identity
Brand Identity
Branding
Logo Designer
Packaging Designer
Service provided by
Anna Bashynska Warsaw, Poland
- 2
- Followers
Atelier Brand IdentityAnna Bashynska
Contact for pricing
Duration1 week
Tags
Brand Designer
Visual Identity
Brand Identity
Branding
Logo Designer
Packaging Designer
Atelier Brand Identity
A highly tailored brand development experience focused on creating a distinctive brand world. In addition to the visual identity, this collaboration explores sensory and physical brand touchpoints such as packaging, materials, unboxing experiences, and subtle details like scent or texture shaping a brand presence that is both visually refined and emotionally memorable.
Includes:
01 | Custom Client Questionnaire
02 | Brand Research
Brand Summary
Brand Purpose
Mission
Vision
Archetype
Tone of Voice Examples
Tone-of-Voice
Brand Values
03 | Visual Direction
2-3 creative directions
04 | Logo System
Primary logo
Secondary logo
Wordmark variations
Brandmark
Favicon
05 | Color System
06 | Typography System
07 | Graphic Elements
Patterns
Illustrations
Textures
Icons
Strokes
08 | Imagery & Art Direction
Moodboard
Lighting
Tone
Subject Rules
Image Treatments
Do’s & Don’ts
08 | Packaging System
Packaging Design
Packaging Experience
Materials
Labels / Stickers
Color usage
09 | Applications
10 | Social Media System
Profile
Grid System
Highlight Covers
Templates Overview
11 | Print Applications
12 | 3 rounds of revisions
13 | Brand identity guidelines
14 | Final file delivery
15 | 2 weeks of post-launch support
FAQs
We clarify that during a consultation. By understanding the stage of your business, your goals, and your timeline, I recommend the most aligned scope. After the call, you receive a tailored proposal with clear package options.
For me, connection and respect are at the heart of every project. A call gives us space to understand each other quickly — your personality, your pace, your expectations, and the energy behind your brand. It also shows your level of engagement and respect for the process, which is essential for a smooth and meaningful collaboration.
Absolutely. Many clients begin with an Essential Identity and return months or years later to add packaging, social systems, a website, or a brand refresh.
Dedication, clarity, engagement, and trust. Branding is a partnership, and your input is essential — especially during the brief, research, and revision phases. When clients are present and thoughtful, the results are exceptional.
Yes. Most clients choose either a 50/50 structure or a 40/40/20 split tied to key project milestones, though adjustments can be made when needed. The goal is to make the investment feel comfortable and sustainable.
Example work
Anna's other services
Contact for pricing