Startup Brand System Pro

Starting at

$

2,500

About this service

Summary

Most early-stage startups start with just a logo. But that’s not enough to look credible in front of investors, users, or the press.
Startup Brand System Pro is built to solve that, giving you the kind of modular identity you’d find in premium design systems, but without the bloated agency price or 3-month wait.
It’s built for real-world startup needs: pitch decks, websites, investor reports, social media, email footers, app UIs, and more. With this system, you won’t need to redesign everything every time.

Process

Discovery + Brand Assessment You complete a short onboarding doc and we hop on a kickoff call to understand your business, customers, competitors, goals, and tone.
Visual Strategy + Moodboard We develop 2–3 visual directions to align on look and feel. These include references for logo style, typography, and layout structure.
Logo Design + Concept Rationale We explore 2–3 distinct concepts, with feedback rounds to refine. You choose one direction, and we expand it into a full logo system.
Visual System & Toolkit Build-Out We extend your new identity into a color system, typography hierarchy, and any supporting visuals needed for UI, decks, and marketing.
Guidelines + Final Assembly We create a clear, easy-to-use guideline PDF or Notion doc and prepare your assets in all formats (editable, exportable, and plug-and-play).
Delivery + Handoff Support We send your full Figma and export package, along with a Loom walkthrough on how to use the files, apply the system, and scale it in your team.

FAQs

  • Is this good for SaaS, healthtech, or fintech startups?

    Yes, the system is designed to scale with startups in any niche, especially digital-first ones.

  • Can I use these assets in Figma, Webflow, Canva, etc.?

    Absolutely. You get export-ready files and editable sources for any platform.

  • Can I bring this to my internal dev/design team later?

    Yes, the system is built for handoff. Devs will appreciate the structure, and designers can build on it.

  • What if I need help with brand tone too?

    You can add the Brand Messaging & Voice System as an extension to this service.

  • What if I already have a logo?

    We can build the system around your existing logo or offer an upgrade path to evolve it.

What's included

  • Custom Logo System

    A full logo suite including primary, stacked, and symbol-based variations to ensure your brand looks sharp and adaptable across platforms.

  • Strategic Color System

    A professional palette with primary, secondary, and accent colors, all optimized for contrast, accessibility, and consistent usage across media.

  • Typography Framework

    A smart, responsive font pairing system for headlines and body text, tailored for screen and print use with guidance for web scaling.

  • Visual Language Toolkit

    Custom supporting elements such as icon direction, patterns, shapes, or UI components that give your brand personality and flexibility.

  • Comprehensive Brand Guidelines

    An easy-to-follow Notion doc or PDF guide outlining logo usage rules, color applications, typography styling, tone examples, and more built for internal teams or external partners.

  • Branded Templates for Marketing (Optional Add-on)

    Pre-built Canva or Figma templates for quick and easy creation of social posts, pitch materials, or announcement graphics — no designer required.

  • Final Asset Package + Walkthrough

    Includes all editable source files (Figma), export-ready logo files (SVG, PNG, PDF), and a Loom walkthrough video so you know exactly how to use your brand system confidently.

  • Bonus: Product-Ready Brand File

    A Figma component library that’s structured and ready for handoff to your product team or frontend developer for smooth integration into apps or websites.

Recommendations

(5.0)

Eniayo Bamidele • Studio Duo

Client • Jun 15, 2025

Sodiq is an exceptionally skilled product and brand designer. His eye for detail, clean design execution, and deep understanding of user experience truly stand out. He’s professional, reliable, and consistently delivers top-tier work. Highly recommended.

Sarah Orie

Client • Apr 5, 2025

I had the opportunity to work with Sodiq on a recent project, and he’s an outstanding product designer. His design thinking, attention to detail, and ability to create intuitive user experiences really stood out. He’s also a great team player—always open to feedback and collaboration, which made working together seamless. I highly recommend him for any design-related projects!

I've worked with Sodiq on multiple projects, and he's an exceptional product designer. His ability to translate complex ideas into clean, user-friendly designs makes development seamless. Sodiq’s detail-oriented, communicative, and always open to collaboration, which makes working with him a great experience. If you need a designer who truly understands both UX/UI and how to work effectively with developers, Sodiq is the guy!

Abimbola Otegbade

Client • Mar 3, 2025

I had the opportunity to work with Sodiq on my EdTech platform’s UI/UX design, and he was fantastic to collaborate with. He transformed complex ideas into a seamless and engaging user experience, ensuring the platform was intuitive and visually appealing. His attention to detail, problem-solving skills, and user-centered approach made a significant impact on the product’s success. Sodiq is highly professional, communicates effectively, and consistently delivers high-quality work. I recommend!

Ozenua 🚀

Client • Mar 3, 2025

Sodiq is a wonderful designer. I had the opportunity to work on him on a crypto branding project and he did exceptionally well.

Chidozie Duru

Client • Feb 25, 2025

I recently collaborated with Sodiq on a project, and he’s an exceptional brand and product designer. His ability to create visually appealing, user-friendly designs made integrating the backend seamless. He understands design from both a creative and functional perspective, making collaboration smooth and efficient. He’s professional, detail-oriented, and always open to feedback, making him a great teammate. Highly recommend working with him!

Studio Duo • Studio Duo

Client • Feb 24, 2025

Sodiq is an incredibly talented product designer with a keen eye for detail and user experience. His ability to craft intuitive and visually appealing designs sets him apart. He’s professional, communicative, and always delivers high-quality work. Highly recommend working with him!

Elizabeth Agada • Sandlip

Client • Feb 23, 2025

Working with Sodiq was an absolute pleasure. As a Product Designer, he has a rare ability to turn complex ideas into intuitive, user-friendly designs. His work on our project was not only visually stunning but also incredibly functional, makes my job as a frontend developer so much easier. Sodiq’s attention to detail, clear communication, and collaborative approach made the entire process smooth and enjoyable. Beyond his product design skills, he’s also a talented UI Designer and Brand Designer.

U3X Studio • U3X Studio

Client • Feb 23, 2025

Collaborating with Sodiq on multiple projects was a great experience. He’s creative, detail-oriented, and delivers high-quality results. His ability to turn ideas into seamless designs made a huge difference in our project. Looking forward to working together again!

Ismail Ibrahim • Freelancer

Client • Feb 22, 2025

I am pleased to recommend Sodiq, a talented product designer with whom I have collaborated multiple times. He excels in creating intuitive, visually appealing designs and has a strong grasp of user experience principles. His problem-solving skills, and dedication to high-quality work stand out. Sodiq is also an excellent team player, communicates effectively, and welcomes feedback to refine his designs. His professionalism and positive attitude make him a valuable asset. Sincerely Ismail


Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Agriculture & Natural Resources
Fitness & Wellness
Other

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