What's included

• Personalised 1:1 Partnership

  You work directly with me... senior, hands-on, and honest. Fast decisions, clear communication, and zero layers in between.

• Discovery & Direction

  We start with a focused strategy chat to align on goals, audience, and priorities. From there, I share a simple plan we both approve before moving forward.

• In-Depth Market Research

  I scan your space to see what’s working, what’s worn out, and where the real gaps are. You get clear, actionable takeaways... no jargon, just direction.

• Competitor Review

  We look at who you’re up against and how they show up, then choose how you’ll stand apart. The result is a confident lane that makes comparison easy.

• Audience / Avatar Profiles

  I distil your ideal customers into a few clear snapshots... what they care about, what they need to hear, and what nudges them to act. This keeps design and copy focused.

• Visual Identity Suite

  Colour palette (print & digital codes), a curated font system, primary logo, submark, and wordmark... plus simple logo rules so usage stays consistent.

• Creative Direction & Presentation

  No drawn-out moodboard phase. I design the full identity in context and present it together... so you see exactly how it lives across real touchpoints.

• Brand in Action Guide

  Practical direction for ads and social: layout pointers, tone notes, and usage examples that make execution simple and consistent.

• Brand Guidelines (15–20 pages)

  A detailed, easy-to-use document with strategy highlights, full identity specs, usage rules, and examples… the single source of truth for your team and partners.

• Logo Suite

  Neatly organised, web- and print-ready files (SVG, PNG, PDF) ready for rollout.

• Revisions (if needed)

  The aim is first-pass approval. If tweaks are required, you have up to two targeted revision passes.

• Timeline (up to 4 weeks, scope-dependent)

  Week 1: discovery + research. Week 2: concept build. Week 3: presentation. Week 4: refinements (if any) + final polish and handover.

• Optional Add-Ons

  Expanded brand guidelines (long-form) Tone of voice & messaging Social template pack (Accessable on Canva) Ad creative build-outs Photography sourcing/art direction Brand Naming Web Design (Wix) Print collateral Ongoing brand support.