Brand Strategy & DesignJasmine Sotiropoulos
The
Signature
Brand Build
Strategy to launch - done properly.
You’ve got seconds to make an impression. We design your brand to make those seconds count across every touchpoint, from your pitch deck to your packaging and website.
Your audience aren’t data points. They’re people. With needs, quirks, and values. We build brands that speak to them clearly and convert with ease, in any market.
What's Included?
A complete brand system. Built once, built to scale.
1. Brand strategy foundation
We get under the skin of your business so every creative choice has a reason.
Brand discovery and research
Audience profiles that go deeper than age and income
Strategy roadmap that shows where your brand is heading
Behind the Brand story work so you know what you stand for
Brand voice framework so you sound consistent everywhere
Outcome: you walk away knowing what you say, who you say it to, and why it matters.
2. Visual identity system
A full logo and identity suite that feels like you and works everywhere.
Primary logo
Submark
Wordmark
Favicon
File formats ready for designers, printers and your own team
AI original file
PDF, JPG, PNG, SVG, WEBP, EPS
Colour and type that lock in your look
Primary, secondary and accent colour palette with HEX codes
Heading, subheading and body typography
Print and web font files
Outcome: your brand looks consistent on screen, in print and in the wild.
3. Brand imagery and style
So your brand feels like a world, not just a logo.
Moodboard that sets the overall visual direction
Styled imagery curation
Simple patterns or graphic elements for social, web and print
Outcome: you know exactly what your brand should feel like in photos, graphics and layouts.
4. Brand book and usage guide
This is where it all comes together.
Brand usage guidelines that show what to do and what to avoid
Brand book that covers your strategy, identity, colours, type, imagery and key examples
Outcome: anyone who touches your brand knows how to keep it sharp and on point.
FAQs
Typically up to 4 weeks, depending on scope and feedback speed.
One focused route based on strategy, refined through two feedback rounds. Additional routes can be scoped as an add-on.
Any existing assets (logos, colours, fonts), brand story, offer details, and any past collateral. I’ll guide you with a simple questionnaire.
No bespoke type design. You’ll receive a curated font system for clarity and consistency across web and print.
Yes, vector logo files plus web - and print-ready exports, neatly organised.
Not by default. You can bundle with my Wix Web Design service.
Absolutely, available as an add-on.
Extra rounds are available at a fixed rate.
Example work
Jasmine's other services
Contact for pricing
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Jasmine Sotiropoulos proAustralia
- 5.00
- Rating
- 125
- Followers
Brand Strategy & DesignJasmine Sotiropoulos
Contact for pricing
Duration1 week
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Brand Design
Brand Strategist
Digital Marketer
The
Signature
Brand Build
Strategy to launch - done properly.
You’ve got seconds to make an impression. We design your brand to make those seconds count across every touchpoint, from your pitch deck to your packaging and website.
Your audience aren’t data points. They’re people. With needs, quirks, and values. We build brands that speak to them clearly and convert with ease, in any market.
What's Included?
A complete brand system. Built once, built to scale.
1. Brand strategy foundation
We get under the skin of your business so every creative choice has a reason.
Brand discovery and research
Audience profiles that go deeper than age and income
Strategy roadmap that shows where your brand is heading
Behind the Brand story work so you know what you stand for
Brand voice framework so you sound consistent everywhere
Outcome: you walk away knowing what you say, who you say it to, and why it matters.
2. Visual identity system
A full logo and identity suite that feels like you and works everywhere.
Primary logo
Submark
Wordmark
Favicon
File formats ready for designers, printers and your own team
AI original file
PDF, JPG, PNG, SVG, WEBP, EPS
Colour and type that lock in your look
Primary, secondary and accent colour palette with HEX codes
Heading, subheading and body typography
Print and web font files
Outcome: your brand looks consistent on screen, in print and in the wild.
3. Brand imagery and style
So your brand feels like a world, not just a logo.
Moodboard that sets the overall visual direction
Styled imagery curation
Simple patterns or graphic elements for social, web and print
Outcome: you know exactly what your brand should feel like in photos, graphics and layouts.
4. Brand book and usage guide
This is where it all comes together.
Brand usage guidelines that show what to do and what to avoid
Brand book that covers your strategy, identity, colours, type, imagery and key examples
Outcome: anyone who touches your brand knows how to keep it sharp and on point.
FAQs
Typically up to 4 weeks, depending on scope and feedback speed.
One focused route based on strategy, refined through two feedback rounds. Additional routes can be scoped as an add-on.
Any existing assets (logos, colours, fonts), brand story, offer details, and any past collateral. I’ll guide you with a simple questionnaire.
No bespoke type design. You’ll receive a curated font system for clarity and consistency across web and print.
Yes, vector logo files plus web - and print-ready exports, neatly organised.
Not by default. You can bundle with my Wix Web Design service.
Absolutely, available as an add-on.
Extra rounds are available at a fixed rate.
Example work
Jasmine's other services
Contact for pricing