🔹 BRAND GENESIS | The start of an iconic brand legacy

Pro

Lucija Grubic

Starting at

4,500

About this service

Summary

This service is designed for anyone who is in need for a strong, well-defined brand identity. I will guide you through a structured process that ensures your brand purpose, target audience, positioning, and value proposition are fully aligned with your emerging visual identity.

Process

🚀 What You Get:

Fully developed brand identity (logo suite, typography, colours, patterns, and supporting visuals)

Strategic approach tailored to your business goals

Professional design system for digital and print use

6 week streamlined process for efficient and high-quality results

FAQs

What happens during the first week of the project?
In Week 1, we focus on understanding your brand’s vision, goals, and target audience. We’ll conduct a brand audit, analyse competitors, and gather inspiration to define the visual style and direction for your brand.
How will my logo and brand identity be developed?
In Week 2, we’ll explore multiple logo concepts and select typography and colours. In Week 3, we refine the logo and finalise the design elements, including patterns and graphics, ensuring a cohesive visual identity.
What kind of brand materials will be created in Week 4?
During Week 4, we’ll create real-world applications of your brand, including designing stationery (business cards, letterhead, etc.), digital assets for social media, and mockups to show how the branding looks in various contexts.
What deliverables will I receive at the end of the process?
In Week 5 and 6, we’ll finalise your brand guidelines document and deliver your brand files in multiple formats (AI, PNG, SVG, PDF).

What's included

👁️ Vision Session
Deep-dive strategy call | Brand positioning insights | Competitor analysis & aesthetic direction
🎨 Identity Crafting
Moodboard concepts (visual direction, color psychology, typography) | Brand personality, tone of voice & messaging framework | Tagline & slogan development | Sample brand copy (Mission Statement, About Us, etc.)
📜 Signature Identity Suite
Primary logo, secondary variations, submarks/icons | Custom color palette (Primary, Secondary, Accent, Neutral – CMYK, RGB, HEX, Pantone) | Typography system (Primary & Secondary fonts, pairing guide, hierarchy) | Brand patterns & custom graphics (Textures, backgrounds, supporting visuals) | Imagery & photography guidelines (Mood board, image treatment, photography style)
📑 Brand Guidelines & Application
Logo usage (Sizing, Spacing, Clear Space Requirements) | Color & typography application | Do’s & Don’ts + real-world visual examples | File Formats (AI, EPS, PNG, SVG, JPG)
📱 Digital & Social Presence Kit
Social media essentials (Profile & cover images, story highlight covers) | Post & story templates (6x Instagram posts, 3x Instagram stories) | Website elements (Custom favicon, branded digital assets) | Email & newsletter templates
✉️ Stationery & Collateral
Business card design | Letterhead & envelope design | Email signature design | Presentation template (PowerPoint / Google Slides)
📦 Additional Enhancements (If Needed)
Packaging design concepts | Merchandise & swag (T-Shirts, Stickers, Mugs, etc.) | Signage & wayfinding elements | Advertising & print templates (Flyers, Posters, Digital Banners)
🔄 Refinement & Final Delivery
Revisions | All files delivered in print & digital-ready formats