Branding Design
Starting at
$
3,000
About this service
Summary
FAQs
Are animation deliverables includes in this service?
No, animation of brand assets are not included in this service. This service includes the base necessities for a brand and some extras, including, brand, color, and typographic systems, as well as secondary graphics. If you are interested in 2D animation during the process, we can discuss the addition of animation work. Additional animation work is billed hourly, so if you are billed at a fixed rate for this branding service, then animation would be billed separately at $50/hr.
Can I receive any brand assets before the project is finished?
No, all brand deliverables will be provided to the client at the final phase of the service (Phase 5). This ensures that only final brand assets are used for the brand publicly, and not "in process" assets.
Am I (the client) responsible for copy (headline, body, caption) for this project?
No, the designer will generate copy to use during this project, BUT the copy will not be as high-quality as a copywriter’s work, so specific designed assets will be editable for the client to change later on if they would like. Any copy that the client already has or is generating is welcome during the design process.
What's included
Logo Designs
Client will receive a primary logo, secondary logo, and possible other logo lockups based on the project itself (primary and secondary guaranteed).
Color System
Client will receive a primary color palette, as well as a secondary color palette based on the brand design.
Typography System
Client will receive a typographic system that covers headline, body, and caption copy. Depending on the used typefaces in the brand system, the client will be responsible for purchasing Desktop or Web Fonts. If the font does not need to be purchased, access to font files will be provided in the brand book.
Secondary Graphics
Client will receive editable files with secondary graphics, which can include anything that isn't the logo, color, or typography. For instance, a brand created may include patterns as part of the brand system, so the client will be provided with all assets needed for the patterns.
Brand Touch-points
Before the project begins the client gets to choose four touch-points for the designer to include in the final presentation. The designed touch-points can include: t-shirt, hat, coffee cup, notebook, water bottle, etc.
Brand Guidelines Book
Client will receive an interactive pdf document with guidelines for brand usage, including, logo, color, type, and secondary graphics treatment. The brand will be thoroughly explored in the guidelines, so the client can effectively use the brand system. Links will be provided in the document for access to fonts, as well as access to downloadable files.
Example projects
Duration
6 weeks
Skills and tools
Industries