Only 46% of people say they trust AI systems (KPMG and University of Melbourne, Trust in Artificial Intelligence: Global Insights 2025). Most AI features ship into that environment carrying a burden the rest of the product does not have: the user has to decide whether to believe the output before they can use it. That decision gets made in the first session, on the marketing page and in onboarding, before the product has had a chance to earn anything.