We will start by intaking your current brand positioning and narrative. If those don't exist, we can talk through your expected brand ideals. Following this step, we will go through two rounds of design. In the first round, we will present 2-3 options for potential logos.

Each logo will be custom crafted—that means we don't just type out a font. We'll either build each letter by hand or fully customize an existing font so that your brand is uniquely yours.

Each potential logo direction will be accompanied by a simple color palette and an icon if requested.

Once a logo is chosen in the first round, we will explore revisions based on your feedback. The final logo will be passed off in various formats (stacked and unstacked, vector, JPG, and PNG) in all of the potential colorways.