Design Direction that Brings Strategy to Life by Don Borjas

Design Direction that Brings Strategy to Life

Don Borjas

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About this service

Summary

With +20 years of experience, I help brands translate their strategic goals into powerful, cohesive visual experiences. Through design direction, I lead the creative process from concept to execution — ensuring that every element (from typography and color to photography and storytelling) connects to a clear brand narrative.

Whether it’s building a visual identity, leading a rebrand, or art-directing a campaign, my approach balances creativity with precision — crafting systems that inspire, align teams, and drive consistency across every touchpoint.

With two decades in design, art direction, and creative leadership, I bring both vision and process to the table — helping clients build not just assets, but brand worlds.

What's included

🧭 Creative Strategy
- Brand and campaign visual strategy - Conceptual and narrative direction - Tone, mood, and storytelling definition - Creative team guidance and visual alignment - Concept presentation and feedback sessions
🎨 Design Direction
- Visual identity system supervision - Art direction for photography, film, or 3D - Layout and design system consistency checks - Brand evolution or redesign guidance - Review and refinement of key creative assets - Integration of AI-driven creative workflows
🧰 Execution & Delivery
- Brand or campaign design direction guide (PDF) - Reference boards, moodboards, and key visuals - Collaboration with internal/external creative teams - Feedback and refinement sessions - Final direction documentation for rollout
💡 Optional Add-ons
- Brands needing creative leadership or consistency - Agencies seeking senior direction for key projects - Marketing teams aligning visuals with strategy

Example projects