A customer likes your product. Then they struggle to find the right option, cannot tell when it will arrive, and leave with questions the store should have answered.
I design and build Shopify stores that make the buying decision easier. Clear collections, considered product pages, and a consistent brand experience help customers move from first impression to purchase with confidence.
The store also needs to work for the people running it. You should be able to launch a collection, update a promotion, or change a page without rebuilding the design.
Who this is for
Product brands launching their first store, established businesses moving to Shopify, and merchants whose current storefront no longer reflects the quality of what they sell.
A good fit when you need stronger product presentation, clearer navigation, a better mobile experience, or more control over everyday content updates.
What we build
A connected storefront shaped around your catalog, customers, and brand, with the pages and functionality agreed upfront:
Homepage: a clear introduction to the brand, its products, and the reasons to explore.
Collection pages: useful categories, sorting, and agreed filters that help shoppers narrow their choices.
Product pages: considered layouts for imagery, benefits, variants, sizing, delivery information, and customer reviews where available.
Cart and checkout journey: clear order details, easy cart edits, and a tested handoff into Shopify checkout.
Brand and support pages: About, Contact, FAQs, and supplied shipping, returns, and policy content.
Reusable store sections: editable layouts for promotions, featured products, testimonials, and future campaigns.
We work through the practical details too: long product names, unavailable variants, empty search results, and how the shopping experience feels on a phone.
How the project works
Map the buying journey. We review your products, audience, brand assets, and current store if you have one. Then define the page templates, catalog structure, integrations, and launch requirements.
Design the storefront. I design the key desktop and mobile pages in Figma using representative products and content. We review how the brand looks and how customers move through the store.
Build in Shopify. I implement the approved design, configure the agreed sections and templates, and connect the selected apps and services.
Test and launch. We check navigation, product options, cart behavior, and test orders. After your approval, we launch and walk through how to manage the store.
What you receive
A defined sitemap and collection structure.
Custom Figma designs for the agreed page templates.
A responsive Shopify storefront built around your brand.
Editable sections and reusable product and collection templates.
Setup of the agreed products, apps, and store settings.
Launch checks, theme files, and a store-management walkthrough.
How scope is defined
Pricing and timing depend on the number of distinct page templates, catalog size, custom functionality, integrations, and migration requirements.
We agree on how many products will be uploaded or imported before starting. Copywriting, photography, brand identity, and advanced features can be scoped separately.
Your Shopify subscription, paid theme licenses, apps, and transaction costs are separate from the project fee.
Let’s Talk Shop
Send me your current store or product catalog. Tell me what makes your products worth choosing and where shoppers tend to hesitate. We will build the store around those answers.
A customer likes your product. Then they struggle to find the right option, cannot tell when it will arrive, and leave with questions the store should have answered.
I design and build Shopify stores that make the buying decision easier. Clear collections, considered product pages, and a consistent brand experience help customers move from first impression to purchase with confidence.
The store also needs to work for the people running it. You should be able to launch a collection, update a promotion, or change a page without rebuilding the design.
Who this is for
Product brands launching their first store, established businesses moving to Shopify, and merchants whose current storefront no longer reflects the quality of what they sell.
A good fit when you need stronger product presentation, clearer navigation, a better mobile experience, or more control over everyday content updates.
What we build
A connected storefront shaped around your catalog, customers, and brand, with the pages and functionality agreed upfront:
Homepage: a clear introduction to the brand, its products, and the reasons to explore.
Collection pages: useful categories, sorting, and agreed filters that help shoppers narrow their choices.
Product pages: considered layouts for imagery, benefits, variants, sizing, delivery information, and customer reviews where available.
Cart and checkout journey: clear order details, easy cart edits, and a tested handoff into Shopify checkout.
Brand and support pages: About, Contact, FAQs, and supplied shipping, returns, and policy content.
Reusable store sections: editable layouts for promotions, featured products, testimonials, and future campaigns.
We work through the practical details too: long product names, unavailable variants, empty search results, and how the shopping experience feels on a phone.
How the project works
Map the buying journey. We review your products, audience, brand assets, and current store if you have one. Then define the page templates, catalog structure, integrations, and launch requirements.
Design the storefront. I design the key desktop and mobile pages in Figma using representative products and content. We review how the brand looks and how customers move through the store.
Build in Shopify. I implement the approved design, configure the agreed sections and templates, and connect the selected apps and services.
Test and launch. We check navigation, product options, cart behavior, and test orders. After your approval, we launch and walk through how to manage the store.
What you receive
A defined sitemap and collection structure.
Custom Figma designs for the agreed page templates.
A responsive Shopify storefront built around your brand.
Editable sections and reusable product and collection templates.
Setup of the agreed products, apps, and store settings.
Launch checks, theme files, and a store-management walkthrough.
How scope is defined
Pricing and timing depend on the number of distinct page templates, catalog size, custom functionality, integrations, and migration requirements.
We agree on how many products will be uploaded or imported before starting. Copywriting, photography, brand identity, and advanced features can be scoped separately.
Your Shopify subscription, paid theme licenses, apps, and transaction costs are separate from the project fee.
Let’s Talk Shop
Send me your current store or product catalog. Tell me what makes your products worth choosing and where shoppers tend to hesitate. We will build the store around those answers.