Product Director

Saraswathi Subbaraman

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About this service

Summary

In my role, I shape the overall product strategy, crafting a roadmap that reflects the company's vision and strategic goals. One crucial aspect is understanding our users deeply through research and persona profiles, ensuring that our product meets their needs and preferences.

I'm heavily involved in feature planning and prioritization, translating strategic goals into detailed product requirements, specifications, and user stories. My collaboration with UX designers is key, guiding the development of an intuitive and engaging user interface through wireframes, prototypes, and design specifications.

Externally, I keep a close eye on the market landscape, conducting competitor analyses and staying informed about industry trends. Financial analysis and revenue model evaluations contribute to the product's long-term sustainability. Additionally, I foster community engagement, creating strategies to collect and act on user feedback for continuous product improvement. In essence, my role is dynamic, requiring strategic thinking, collaborative planning, and adaptability to user and market dynamics.

What's included

Product Strategy Documentation
Vision statement Product roadmap Strategic goals and objectives
User Research and Persona Profiles
Insights from user interviews and surveys Persona profiles representing target users
Feature Prioritization and Backlog
Prioritized list of features based on user needs and business goals Backlog of features for development
Product Requirements and Specifications
Detailed specifications for key features User stories and acceptance criteria
User Experience (UX) Design
Wireframes and prototypes Design specifications for the user interface
Competitor Analysis
Analysis of competitors' products and strategies Recommendations for maintaining or gaining a competitive edge
Community Engagement and Feedback
Strategies for building and maintaining user communities Processes for collecting and analyzing user feedback
Market Trends and Industry Insights
Reports on industry trends and emerging technologies Recommendations for adapting the product to stay competitive
Product Launch and Marketing Plans
Plans for launching new features or products Marketing strategies to promote the product
Cross-Functional Collaboration
Collaboration plans with other departments (e.g., marketing, sales, customer support) Alignment with organizational goals and strategies