What's included

• Visual Direction

  The first thing you'll get from me after you send over the brief will be a presentation with 3 different concepts to choose from for your brand's visual identity. Each concept is presented with a brief description along with a moodboard I put together for visual inspiration.

• Primary and Secondary Logo

  Once the visual direction has been decided, we will be moving on to the design process. You will be getting different versions of the logo to use on different platforms and formats.

• Custom Illustrations

  I will be creating a bunch of supporting design elements (custom illustrations, brand pattern)

• Color Palette

  I will pick out an assortment of colors that work well with the brand's strategy and vibe (you will be given options in the visual direction presentation).

• Typography Direction

  I will pick out 2 to 3 fonts for you to use across your platforms that compliment the rest of the brand's identity.

• Instagram Templates

  In order to have a cohesive brand on social media, you'll need the posts and stories to have a correlation with your brand's visual identity, which is why I will be providing you with 3 instagram story templates and 6 instagram post templates for you to use. They will be completely customizable so that they last you a long time and you wont need a graphic designer on staff to design each post.

• Fully Designed Instagram post spread

  In addition to the instagram templates I'm providing, I will be designing a post spread (9 posts) for you to post as a start for your brand.

• Brand Guidelines

  Once we are done with the design process, I will compile everything into a Brand guidelines Manual that will include how to properly use the design elements. It will include how to properly use the logo, what colors to use together, etc..