What's included

• Visual Directrion

  The first thing you'll get from me after you send over the brief will be a presentation with 3 different concepts to choose from for your brand's visual identity. Each concept is presented with a brief description along with a moodboard I put together for visual inspiration.

• Primary and Secondary Logo

  Once the visual direction has been decided, we will be moving on to the design process. You will be getting different versions of the logo to use on different platforms and formats.

• Color Palette

  I will pick out an assortment of colors that work well with the brand's strategy and vibe (you will be given options in the visual direction presentation).

• Typography Direction

  I will pick out 2 to 3 fonts for you to use across your platforms that compliment the rest of the brand's identity.

• Brand Guidelines

  once we are done with the design process, I will compile everything into a Brand guidelines Manual that will include how to properly use the design elements. It will include how to properly use the logo, what colors to use together, etc..