Search Engine Marketing (SEM) or PPC Service
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About this service
Summary
What's included
Search Ad Campaign Setup & Optimization
A complete setup of Google Search Ads (SEM) campaigns tailored to your business objectives —lead generation, e-commerce sales, or website traffic. || Format & Details:- Keyword research & selection (high-intent keywords)/ Ad copywriting (3-5 ad variations with compelling CTAs)/ Extensions setup (sitelinks, callouts, structured snippets)/ A/B testing for ad performance improvement/ Up to 2 revisions.
Performance Monitoring & Bid Optimization
Weekly monitoring and bid adjustments to maximize ad performance while reducing cost-per-click (CPC). || Format & Details:- Continuous bid adjustments for cost efficiency/ Negative keyword management to eliminate wasteful spending/ Landing page analysis & recommendations/ Weekly performance report (PDF/Google Sheets) with insights/ Up to 2 revisions.
Remarketing & Conversion Optimization
Advanced retargeting strategies to engage lost visitors and drive higher conversions. || Format & Details:- Setup of remarketing audiences in Google Ads/ Dynamic retargeting for e-commerce or service-based businesses/ Conversion tracking setup via Google Tag Manager/ Up to 2 revisions.
Example projects
Skills and tools
Performance Marketing Specialist
Search Engine Marketer
Digital Marketing Specialist
Google Ads
SEMrush