A logo is a visual representation of a brand's identity and should effectively communicate its values, personality, and purpose to the audience. A well-designed logo can be a powerful tool in building brand recognition and loyalty. This deliverable can be a completely new logo, built from scratch, or a logo re-design. Multiple variations of the logo can also be designed i.e. logo for social media, black and white logos and more. This can be provided within the full Brand Design and Identity package, or on its own.

A style guide outlines the rules, guidelines, and specifications for how a brand should be visually presented across various mediums. A typical Style guide can include: Logo usage, Color palette, Typography, Visual Elements, Imagery, Layout and Composition, Iconography, Voice and Tone, Usage Examples, Digital Guidelines, Print Guidelines, Brand Messaging, Usage restrictions and more. This can be provided within the full Brand Design and Identity package, or on its own.

Archetypes are universal symbols or patterns that are deeply embedded in the human psyche and appear across various cultures and narratives. They represent fundamental human experiences, motivations, and characteristics. Brands often use these archetypes to establish a consistent and relatable brand identity, connect with their target audience on a deeper level, and convey their unique values and personality in a crowded marketplace. Understanding and aligning with a specific archetype can help brands create more compelling and authentic messaging.