Email campaign strategy document: This document should outline the goals, target audience, messaging, and timeline for the email campaign. It should also include any specific features or functionality that will be used in Mailchimp (e.g. automation, segmentation, A/B testing).

Email template design: Create a custom email template design that reflects the client's brand and is optimized for readability and engagement. This can include designing multiple templates for different types of emails (e.g. newsletters, promotional emails, and event invitations).

List management: Set up and manage the client's email list in Mailchimp, including importing contacts, segmenting the list, and ensuring compliance with GDPR and other data privacy regulations.

Content creation: Develop compelling content for the email campaign, including copywriting, graphics, and calls-to-action (CTAs). This can include creating content for multiple emails in the campaign.

A/B testing: Conduct A/B testing on different elements of the email campaign (e.g. subject lines, content, CTAs) to optimize performance and engagement.

Reporting and analysis: Monitor the performance of the email campaign in Mailchimp and provide regular reports to the client on key metrics such as open rates, click-through rates, and conversions. Use this data to make data-driven recommendations for future email campaigns.

Optimization recommendations: Provide recommendations for optimizing the client's email marketing strategy based on best practices, industry trends, and data analysis.

Training and support: Provide training and support to the client's team on how to use Mailchimp effectively, including how to create and send emails, manage the email list, and interpret analytics data.

Note: These deliverables will vary depending on the scope and goals of the email marketing project, but they should provide a good starting point for a Mailchimp project.