Campaign strategy document: This document outlines the overall strategy for the Google Ads campaign, including target audience, messaging, ad formats, budget, and key performance indicators (KPIs).

Keyword research report: This report identifies relevant keywords and search terms that will be targeted in the campaign, along with estimated search volume, competition level, and cost per click (CPC).

Ad copy and creative: This includes the actual ads that will be displayed to users, including headlines, descriptions, images, and videos. It may also include variations of ads to test different messaging and design approaches.

Landing page recommendations: In order to maximize the effectiveness of the campaign, it may be necessary to recommend changes or updates to the landing pages that users will be directed to when they click on an ad.

Performance dashboard: This dashboard will track key metrics related to the campaign's performance, such as clicks, impressions, click-through rate (CTR), conversion rate, and cost per conversion.

Monthly performance report: This report summarizes the campaign's performance for the previous month, including KPIs, budget spent, and any notable changes or trends. It may also include recommendations for optimizing the campaign going forward.

A/B testing plan: To continually improve the campaign's effectiveness, an A/B testing plan can be developed to test different ad copy, landing pages, or targeting strategies.

Account management: Depending on the scope of the project, ongoing account management may be necessary to monitor and adjust the campaign on an ongoing basis, including adjusting bids, pausing or activating ads, and updating targeting criteria.

These deliverables can be tailored to the specific needs and goals of the Google Ads project and may vary depending on factors such as budget, timeline, and target audience.