Complete Brand Identity package (from scratch)

Antonia Isabela Marino

4.6

(1)

Starting at

430

About this service

Summary

This service include brand research, logo design, visual identity, brand voice and messaging, and brand guidelines. With a focus on delivering high-quality results that meet your specific needs, I work closely with my clients to create a brand identity that accurately represents their business and appeals to their target audience.

Everything in PNG, PDF and source files.

Unlimited priority support.

Client satisfaction guaranteed.

Click here to see my fiverr profile with reviews.

Process

1. Discovery and research

I start by understanding the client's business, goals, target audience, and values through detailed discussions and research. This helps in creating a brand identity that truly reflects their vision.

2. Research and Strategy

Next, I analyze competitors and market trends to ensure the brand stands out. I develop a strategy that outlines the brand’s positioning, personality, and key messaging.

3. Concept Development

Based on the strategy, I brainstorm and sketch out multiple logo concepts. These initial ideas help in exploring different directions for the brand’s visual identity.

4. Design and Refinement

I create refined versions of the selected concepts using design tools like Adobe Illustrator. This includes designing the logo, color palette, typography, and other visual elements.

5. Feedback

I present the brand identity options to the client, explaining the rationale behind each design. I gather feedback and make necessary revisions to ensure the final design meets their expectations.

6. Brand Guidelines

Once approved, I compile a comprehensive brand guidelines document. This includes usage rules for the logo, color schemes, typography, imagery, and other brand elements to ensure consistency.

7. Asset Delivery

I prepare and deliver all the necessary files, including logo variations, icons, and any other design assets. These files are provided in multiple formats for different use cases.

8. Support and Follow-Up

I offer ongoing support to ensure the brand identity is implemented correctly across all platforms. I’m available for any additional design needs or adjustments as the brand evolves.

FAQs

How long does the process take?
The timeframe can vary depending on the complexity of the project and client feedback. Generally, it takes about 6-8 weeks from initial consultation to final delivery.
Can I request revisions whenever I want to?
Absolutely! I offer multiple rounds of revisions to ensure the final design meets your expectations. Your satisfaction is my priority.
What if I need additional design assets later?
I provide ongoing support and can create additional design assets as your needs evolve. Whether it’s new marketing materials or updates to existing designs, I’m here to help.
Can you help with rebranding an existing business?
Yes, I can help rebrand your business to better align with your current goals and market positioning. This involves updating your visual identity to reflect the new direction of your brand.
How do we get started after signing the contract?
You can get started by contacting me for an initial consultation. We’ll discuss your needs, goals, and vision for your brand. From there, I’ll provide a detailed proposal and timeline for the project.
Do I need to make an upfront payment?
Yes, but it's included in the final price. The upfront payment is the 40% of the total project price.

What's included

6 Logo variations
Primary, secondary, small icon/symbol, monochrome, inverted, wordmark.
15 Customizable mockups
It's a visual that shows the layout, where things will go, and what it might look like, but it's not the final polished product. Imagine it like a sketch of a building before they actually build it. This mockup will help us get your feedback early on things like how easy it is to use and if the information is clear. We can make changes to the mockup based on your ideas before we get too far into the design process. Mockups can be t-shirts, cups, billboards, cars, bags, and many more.
+10 Typography selections
Any kind of typography mixing.
12 Social media posts
12 High quality and professionally-made instagram posts (1080x1080)
Up to 100 free stock images selection
I will select quality and minimalist (or according to your brand) stock images.
6 Proposed color palettes
I will propose up to 6 color schemes for you to choose.
Includes 2 Stationery items
Restaurant menu, letterhead, invoices, planners, stickers, etc.