Brand Strategy by Alicia Koo

Brand Strategy by Alicia KooBrand Strategy by Alicia Koo

Brand Strategy

Top Independent

Alicia Koo

Starting at

2,500

About this service

Summary

The Brand Foundations

Let's craft your brand world; we'll work together to uncover the story rooted in your values and connect you to your audience beyond a superficial transaction. Through our research, we'll position you as the brand to go to in your industry through verbal and behavioural cues to drive true loyalty from your community.

What's included

Market Research & Positioning
2-hours of consultation that includes a deep dive in your current operations to determine your unique value propositions, strengths, and weaknesses as a brand. We provide a market report on where your brand fits within the existing marketplace of competitors and allies, and provide action steps to position you in the ecosystem you desire if there are any discrepancies.
Brand Identity Guidebook
A document to direct your internal brand operations. This includes the core mission, vision, and values of your brand, which are then translated to copywriting direction and how to build your brand culture.
Messaging & Copywriting Guidebook (Add-On)
Developing your digital touchpoints with campaigns using your new messaging that you can then build on.

Example projects