Brand StrategyCaitlin Johnson
A recognizable and beloved brand is a business's most valuable asset. Studies indicate that 59% of consumers prefer to buy from familiar brands. Today, people base their purchasing decisions on a brand's actions, values, and mission, not just price or quality.
So, how can you transform your brand into a sought-after success with devoted fans? It starts by defining your purpose, promises, and solutions uniquely. The challenge lies in consistently conveying this message across all brand touchpoints.
The 'what,' 'how,' and 'why' of your brand are already within your organization. Our goal is to extract this value and establish your unique position in the market for long-term growth.
Together, we'll build awareness, trust, loyalty, and brand advocacy.
What's included
Discovery - Brand Substance
We start by getting really personal with the status of your brand and what it stands for, uncovering potential adoring fans, and gaining insight on the competitors from your perspective and experience.
We combine a collaborative workshop with research todevelop your brand substance.
(You know, the reasonyou’re in business besides making money)
Research & Analysis - Brand Position
We get super intimate with uncovering your audience persona, and go beyond your standard demographics.We conduct interviews from past clients and potential clients to get inside their head and uncover their deepest desires and fears so you can use that information to connect with them on a much deeper level.
Additionally, we take a look at your competitors to seehow your brand can stand out in your market. This willhelp us craft a differentiation statement, so it is superclear why someone should choose to work with you.
Personification - Brand Persona Development
Did you know your brand should have its ownpersonality? If you want your audience to be able to connect with your brand on a subconscious level (hint, that’s where the $$$ is at), then you need a well-developed brand persona.
This phase gives your brand a voice that is so deeply intertwined with your brand substance that if you closed your eyes, you can envision exactly what you rbrand would look like as a human.
Point of View - Brand Messaging
Once we know exactly who your brand is and how you should show up for your audience so that you stand out in your market amongst your competitors, we create messaging assets that you can use throughout your website and marketing that will tug at your audience’s heart strings.
Example work
Caitlin's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Canva
Google Drive
Zoom
Brand Design
Brand Strategist
Copywriter
Service provided by
Caitlin Johnson Alachua, USA
Brand StrategyCaitlin Johnson
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Canva
Google Drive
Zoom
Brand Design
Brand Strategist
Copywriter
A recognizable and beloved brand is a business's most valuable asset. Studies indicate that 59% of consumers prefer to buy from familiar brands. Today, people base their purchasing decisions on a brand's actions, values, and mission, not just price or quality.
So, how can you transform your brand into a sought-after success with devoted fans? It starts by defining your purpose, promises, and solutions uniquely. The challenge lies in consistently conveying this message across all brand touchpoints.
The 'what,' 'how,' and 'why' of your brand are already within your organization. Our goal is to extract this value and establish your unique position in the market for long-term growth.
Together, we'll build awareness, trust, loyalty, and brand advocacy.
What's included
Discovery - Brand Substance
We start by getting really personal with the status of your brand and what it stands for, uncovering potential adoring fans, and gaining insight on the competitors from your perspective and experience.
We combine a collaborative workshop with research todevelop your brand substance.
(You know, the reasonyou’re in business besides making money)
Research & Analysis - Brand Position
We get super intimate with uncovering your audience persona, and go beyond your standard demographics.We conduct interviews from past clients and potential clients to get inside their head and uncover their deepest desires and fears so you can use that information to connect with them on a much deeper level.
Additionally, we take a look at your competitors to seehow your brand can stand out in your market. This willhelp us craft a differentiation statement, so it is superclear why someone should choose to work with you.
Personification - Brand Persona Development
Did you know your brand should have its ownpersonality? If you want your audience to be able to connect with your brand on a subconscious level (hint, that’s where the $$$ is at), then you need a well-developed brand persona.
This phase gives your brand a voice that is so deeply intertwined with your brand substance that if you closed your eyes, you can envision exactly what you rbrand would look like as a human.
Point of View - Brand Messaging
Once we know exactly who your brand is and how you should show up for your audience so that you stand out in your market amongst your competitors, we create messaging assets that you can use throughout your website and marketing that will tug at your audience’s heart strings.
Example work
Caitlin's other services
Contact for pricing