Getting clicks without enough relevant enquiries? An account review can help you understand where to focus your next changes. I audit Google Ads Search accounts for service businesses, reviewing campaign structure, search terms, keyword targeting, ad copy, locations, budgets, bidding settings and conversion measurement. I also look at the journey after the click. If your landing page, contact options or tracking make it difficult to assess performance, those issues belong in the review too. You receive a prioritised action plan explaining what I found, why it matters and which changes deserve attention first. If restructuring is included in the agreed project, I implement the approved account changes and document the work. This service is useful when you are taking over an account, reviewing an underperforming campaign or preparing to increase your advertising budget. Process

Discuss the problems you are seeing and your business goals.

Review the account and available performance data.

Assess tracking and the landing page journey.

Produce a prioritised findings and recommendations document.

Implement agreed restructuring work if included.

Deliverables

Account review covering structure, targeting, ads and spend.

Search term and negative keyword findings.

Conversion measurement review.

Landing page observations.

Prioritised recommendations with supporting explanations.

Approved restructuring changes and change notes, if included.

What I need from you Read access to Google Ads, your main concerns, business goals, landing page links and relevant lead quality information.

Scope note Choose an audit-only project or an audit with implementation. The depth of the review and implementation scope are agreed upfront. A detailed audit is separate from an initial introductory account review.