What's included

• Research Plan

  A detailed plan outlining the research methodology, objectives, scope, timeline, and participant criteria.

• Interview and usability test protocols

  A document that outlines the questions to be asked and the tasks to be performed during interviews and usability tests.

• Raw research data

  Raw data collected during research studies, such as audio or video recordings of interviews and usability tests, survey responses, and observational notes.

• Research findings report

  A comprehensive report outlining the research findings, insights, and recommendations for improvement. This report should include data analysis, key themes and insights, and recommendations for improvements.

• Persona creation

  A document that captures the key characteristics of your target user groups, such as demographics, needs, motivations, and behaviors.

• Journey maps

  A visualization of the user's journey and experience, from start to finish, including touchpoints and pain points.

• Presentation

  A presentation to stakeholders, project team or other interested parties that covers the research methodology, key findings, and recommendations for design improvements.