A marketing site that makes complex technology easy to understand, designed and ready for your developers.

I design marketing websites for companies with something hard to explain. Geothermal energy without water. Cement made without the carbon. A biotech brand that has to feel bold to the industry and reassuring to clinical trial patients.

For me the work starts before the visuals. With Sublime Systems, I wrote interview questions for their Head of Communication to take to both of their audiences, so we heard from scientific experts and commercial decision-makers before deciding how far to push the design. On Rodatherm, I led the design of the six-page site and turned a five-step technical illustration into an animated, interactive explanation.

I lead the UX, page structure, copy direction and design, then work closely with your developer through handoff and QA. I don't do the development myself.

Happy to start with a brief, a rough idea, or a problem you can't quite name yet!

Kickoff and research. Stakeholder workshop, audience questions, and a look at your current site.

Structure and content. Sitemap, page hierarchy, user flow and copy direction.

Creative direction. 2 to 3 directions, then we refine the one that fits.

Homepage first. Once it's approved, the inner pages follow the same system.

Motion and interaction. Key moments prototyped in Jitter or LottieLab so your developer can see how they should behave.

Handoff and QA. An organized Figma file, a Loom walkthrough, and a review of the build before launch.

Sitemap, page flow and wireframes

Creative direction concepts

Homepage plus 4 key pages, desktop and mobile, in Figma

A component set your team can reuse for new pages

Interaction prototypes for 1 to 2 key moments

Developer handoff file, Loom walkthrough and design QA of the build

Your goals and who the site is for

Existing copy, or a copywriter we can work with

Brand assets and guidelines

A developer or dev partner for the build

Time from your stakeholders for workshops and reviews

Fixed, from $6,500. Assumes about 65 hours at $100/hr for research, structure, creative direction, a homepage plus 4 key pages (desktop and mobile), 1 to 2 interaction prototypes, and handoff and QA. Development is not included.