Most businessplans start with the idea of the business owner. Although not totally wrong it often neglects the most fundamental part of any business. The customer. You are in business if you manage to serve somebody. If you neglect this point, everything you undertake will be made for YOU, the business owner. Successfull businesses are made for those who are supposed to buy your product/services. This coaching lesson will help you make sure that your marketing efforts are focused on the right audience, maximizing your business's potential for growth and success.