Summary

FAQs

• Why is it important to define my ideal customer?

  Many websites are designed from the seller's perspective rather than the buyer's. Buyers have short attention spans and limited patience; they want to quickly know if your product meets their needs. If you don't prioritize your customer, you'll create something you like instead of what they like, leading to lower engagement and conversions. Defining your ideal customer ensures your website and marketing efforts resonate with your target audience, enhancing user experience and driving better business results.

• Can I skip this point and go ahead with my online project?

  The lack of a clear idea regarding the ideal customer can lead to a waste of time (best case scenario) to complete failure (worst case scenario). Many times people involve themselves in things that are important but secondary, like technology, grafical layout etc. If you want to buy a car the important question is not "what color" or "how many horsepowers". The important question is: what do I want to do with it and who is going to drive it. The understanding of the customers and his/her needs will also answer mayn important questions regarding the layout and the content of your website.

• What will I get in your coaching?

  I will guide you through the process of defining your customer profiles (avatars). That will help you save time and money in the later stages of your project.