Shape & Scale PackageAlexander Prins
The Shape & Scale package is designed for businesses ready to refine their brand identity and expand their presence in the marketplace. This offering focuses on strategic growth by enhancing your visual identity, storytelling, and marketing assets to ensure scalability and resonance with your audience. It’s ideal for businesses that have established themselves but need a polished, cohesive brand to support their next phase of growth.
What's included
Comprehensive Logo Suite
I design a versatile, strategically crafted logo system that ensures your brand remains recognizable, adaptable, and impactful across all touch points. What’s Included: Primary Logo, Secondary & Alternate Logos, and Color Variants. Delivered in SVG, PNG, and JPEG to ensure scalability and ease of use across digital and print applications. Designed for long-term recognition and consistency, your logo suite adapts to every platform and brand need.
Typography & Color Palette
Your brand’s typography and color palette set the tone for how it’s perceived—impacting everything from brand recognition to emotional connection. I develop a cohesive and intentional system that ensures consistency across digital and print applications. What’s Included: Typography System, Color Palette, Accessibility & Legibility. From your website to your marketing materials, your typography and colors will work together to create a seamless, recognizable, and memorable brand experience.
Brand Playbook
A strong brand is more than just great design—it’s about consistency. Your Brand Guide ensures that every touchpoint, from your website to marketing materials, stays visually and strategically aligned. I deliver a clear, structured guide that serves as your brand’s go-to reference for consistency and scalability. What’s Included: Logo Usage Guidelines, Typography & Color Standards, and Visual System Application. With your Brand Guide, you’ll have a detailed reference to maintain brand integrity across all platforms.
Visual System
Your Visual System brings your brand to life beyond just a logo and colors—it’s the signature design language that ensures your brand remains cohesive and recognizable across all touch points. I develop custom visual elements to extend and enhance your brand presence. What’s Included: Graphic Elements (custom brand shapes, patterns, or textures that add depth and uniqueness), Iconography, and Application Examples. This expands your brand’s presence beyond just a logo, ensuring a consistent, professional, and engaging identity across all touch points (web, social, print, and/or packaging).
Collateral (5-7)
Your brand doesn’t stop at a logo and website—it lives in every interaction. Collateral ensures that your brand is carried seamlessly across digital and print touch points, reinforcing professionalism, credibility, and consistency. What's Included: Your choice of 5-7 collateral items. Examples of Collateral (non-exhaustive list): Business Cards, Social Media Templates, Presentation Decks, Brochures & Flyers, Digital Ad Banners, Packaging & Merchandise, Event & Trade Show Materials, etc. Your Collateral Package is built to match the scale and needs of your business, ensuring every touchpoint reflects your brand with clarity and confidence.
Framer Website with CMS
Your website is designed and built in Framer with a sharp focus on conversion, clarity, and user experience—no fluff, just a strategic, high-performing digital presence designed to drive results. What’s Included: Custom Framer Website, Conversion-Driven UX & UI, a CMS (a flexible content management system to easily update blog posts, case studies, or other recurring content), Seamless Integrations, Scalability & Control (I will give you a Framer remix link so you have full ownership and control of your website). Post launch, I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
Post Launch Support
I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
FAQs
This package is for businesses that are growing and need a high-impact, professional brand identity refresh with a custom-built website to match. If you’re looking for a polished, credible brand and a website designed to convert visitors into customers, this package is the best fit.
The full project typically takes 4-6 weeks, depending on the complexity of your brand and website. This ensures we have enough time for strategy, design refinements, development, and testing to deliver a polished, results-driven final product.
Your website will be custom-built in Framer, a powerful, no-code platform known for its performance, flexibility, and ease of use. You’ll receive a Framer remix link, allowing you to update content, add pages, and maintain control without relying on a developer, although I am available if you need assistance.
Absolutely! The website is designed with SEO best practices, clear user pathways, and conversion-focused layouts to maximize engagement and drive business results.
You’ll receive two weeks of post-launch support for refinements and fixes. If you need ongoing updates, you may be a fit for my Again & Again Retainer, which provides continuous design support for brand updates, website refinements, and marketing materials.
The payment structure is designed to align with key project milestones:
• 50% deposit to secure your project.
• 25% due upon completion of branding (before web design begins).
• 25% due upon project completion (final delivery of website and assets).
You’ll walk away with a fully developed brand identity, a custom website, and a brand guide for consistency moving forward. You’ll also receive training on how to manage your site, plus the option for ongoing design support if needed.
Alexander's other services
Contact for pricing
Tags
Adobe Photoshop
Figma
Final Cut Pro
Framer
Spline
Brand Design
Framer Designer
Framer Developer
Service provided by
Alexander Prins proDes Moines, USA
- $5k+
- Earned
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- Paid projects
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Shape & Scale PackageAlexander Prins
Contact for pricing
Tags
Adobe Photoshop
Figma
Final Cut Pro
Framer
Spline
Brand Design
Framer Designer
Framer Developer
The Shape & Scale package is designed for businesses ready to refine their brand identity and expand their presence in the marketplace. This offering focuses on strategic growth by enhancing your visual identity, storytelling, and marketing assets to ensure scalability and resonance with your audience. It’s ideal for businesses that have established themselves but need a polished, cohesive brand to support their next phase of growth.
What's included
Comprehensive Logo Suite
I design a versatile, strategically crafted logo system that ensures your brand remains recognizable, adaptable, and impactful across all touch points. What’s Included: Primary Logo, Secondary & Alternate Logos, and Color Variants. Delivered in SVG, PNG, and JPEG to ensure scalability and ease of use across digital and print applications. Designed for long-term recognition and consistency, your logo suite adapts to every platform and brand need.
Typography & Color Palette
Your brand’s typography and color palette set the tone for how it’s perceived—impacting everything from brand recognition to emotional connection. I develop a cohesive and intentional system that ensures consistency across digital and print applications. What’s Included: Typography System, Color Palette, Accessibility & Legibility. From your website to your marketing materials, your typography and colors will work together to create a seamless, recognizable, and memorable brand experience.
Brand Playbook
A strong brand is more than just great design—it’s about consistency. Your Brand Guide ensures that every touchpoint, from your website to marketing materials, stays visually and strategically aligned. I deliver a clear, structured guide that serves as your brand’s go-to reference for consistency and scalability. What’s Included: Logo Usage Guidelines, Typography & Color Standards, and Visual System Application. With your Brand Guide, you’ll have a detailed reference to maintain brand integrity across all platforms.
Visual System
Your Visual System brings your brand to life beyond just a logo and colors—it’s the signature design language that ensures your brand remains cohesive and recognizable across all touch points. I develop custom visual elements to extend and enhance your brand presence. What’s Included: Graphic Elements (custom brand shapes, patterns, or textures that add depth and uniqueness), Iconography, and Application Examples. This expands your brand’s presence beyond just a logo, ensuring a consistent, professional, and engaging identity across all touch points (web, social, print, and/or packaging).
Collateral (5-7)
Your brand doesn’t stop at a logo and website—it lives in every interaction. Collateral ensures that your brand is carried seamlessly across digital and print touch points, reinforcing professionalism, credibility, and consistency. What's Included: Your choice of 5-7 collateral items. Examples of Collateral (non-exhaustive list): Business Cards, Social Media Templates, Presentation Decks, Brochures & Flyers, Digital Ad Banners, Packaging & Merchandise, Event & Trade Show Materials, etc. Your Collateral Package is built to match the scale and needs of your business, ensuring every touchpoint reflects your brand with clarity and confidence.
Framer Website with CMS
Your website is designed and built in Framer with a sharp focus on conversion, clarity, and user experience—no fluff, just a strategic, high-performing digital presence designed to drive results. What’s Included: Custom Framer Website, Conversion-Driven UX & UI, a CMS (a flexible content management system to easily update blog posts, case studies, or other recurring content), Seamless Integrations, Scalability & Control (I will give you a Framer remix link so you have full ownership and control of your website). Post launch, I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
Post Launch Support
I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
FAQs
This package is for businesses that are growing and need a high-impact, professional brand identity refresh with a custom-built website to match. If you’re looking for a polished, credible brand and a website designed to convert visitors into customers, this package is the best fit.
The full project typically takes 4-6 weeks, depending on the complexity of your brand and website. This ensures we have enough time for strategy, design refinements, development, and testing to deliver a polished, results-driven final product.
Your website will be custom-built in Framer, a powerful, no-code platform known for its performance, flexibility, and ease of use. You’ll receive a Framer remix link, allowing you to update content, add pages, and maintain control without relying on a developer, although I am available if you need assistance.
Absolutely! The website is designed with SEO best practices, clear user pathways, and conversion-focused layouts to maximize engagement and drive business results.
You’ll receive two weeks of post-launch support for refinements and fixes. If you need ongoing updates, you may be a fit for my Again & Again Retainer, which provides continuous design support for brand updates, website refinements, and marketing materials.
The payment structure is designed to align with key project milestones:
• 50% deposit to secure your project.
• 25% due upon completion of branding (before web design begins).
• 25% due upon project completion (final delivery of website and assets).
You’ll walk away with a fully developed brand identity, a custom website, and a brand guide for consistency moving forward. You’ll also receive training on how to manage your site, plus the option for ongoing design support if needed.
Alexander's other services
Contact for pricing