Shape & Scale Package
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About this service
Summary
FAQs
How do I know if the Shape & Scale Package is right for me?
This package is for businesses that are growing and need a high-impact, professional brand identity refresh with a custom-built website to match. If you’re looking for a polished, credible brand and a website designed to convert visitors into customers, this package is the best fit.
How long does the process take?
The full project typically takes 4-6 weeks, depending on the complexity of your brand and website. This ensures we have enough time for strategy, design refinements, development, and testing to deliver a polished, results-driven final product.
How much creative input do I have?
Your website will be custom-built in Framer, a powerful, no-code platform known for its performance, flexibility, and ease of use. You’ll receive a Framer remix link, allowing you to update content, add pages, and maintain control without relying on a developer, although I am available if you need assistance.
Will my website be optimized for SEO and conversions?
Absolutely! The website is designed with SEO best practices, clear user pathways, and conversion-focused layouts to maximize engagement and drive business results.
What if I need changes after the project is complete?
You’ll receive two weeks of post-launch support for refinements and fixes. If you need ongoing updates, you may be a fit for my Again & Again Retainer, which provides continuous design support for brand updates, website refinements, and marketing materials.
What is the payment structure?
The payment structure is designed to align with key project milestones: • 50% deposit to secure your project. • 25% due upon completion of branding (before web design begins). • 25% due upon project completion (final delivery of website and assets).
What happens after the project is complete?
You’ll walk away with a fully developed brand identity, a custom website, and a brand guide for consistency moving forward. You’ll also receive training on how to manage your site, plus the option for ongoing design support if needed.
What's included
Comprehensive Logo Suite
I design a versatile, strategically crafted logo system that ensures your brand remains recognizable, adaptable, and impactful across all touch points. What’s Included: Primary Logo, Secondary & Alternate Logos, and Color Variants. Delivered in SVG, PNG, and JPEG to ensure scalability and ease of use across digital and print applications. Designed for long-term recognition and consistency, your logo suite adapts to every platform and brand need.
Typography & Color Palette
Your brand’s typography and color palette set the tone for how it’s perceived—impacting everything from brand recognition to emotional connection. I develop a cohesive and intentional system that ensures consistency across digital and print applications. What’s Included: Typography System, Color Palette, Accessibility & Legibility. From your website to your marketing materials, your typography and colors will work together to create a seamless, recognizable, and memorable brand experience.
Brand Playbook
A strong brand is more than just great design—it’s about consistency. Your Brand Guide ensures that every touchpoint, from your website to marketing materials, stays visually and strategically aligned. I deliver a clear, structured guide that serves as your brand’s go-to reference for consistency and scalability. What’s Included: Logo Usage Guidelines, Typography & Color Standards, and Visual System Application. With your Brand Guide, you’ll have a detailed reference to maintain brand integrity across all platforms.
Visual System
Your Visual System brings your brand to life beyond just a logo and colors—it’s the signature design language that ensures your brand remains cohesive and recognizable across all touch points. I develop custom visual elements to extend and enhance your brand presence. What’s Included: Graphic Elements (custom brand shapes, patterns, or textures that add depth and uniqueness), Iconography, and Application Examples. This expands your brand’s presence beyond just a logo, ensuring a consistent, professional, and engaging identity across all touch points (web, social, print, and/or packaging).
Collateral (5-7)
Your brand doesn’t stop at a logo and website—it lives in every interaction. Collateral ensures that your brand is carried seamlessly across digital and print touch points, reinforcing professionalism, credibility, and consistency. What's Included: Your choice of 5-7 collateral items. Examples of Collateral (non-exhaustive list): Business Cards, Social Media Templates, Presentation Decks, Brochures & Flyers, Digital Ad Banners, Packaging & Merchandise, Event & Trade Show Materials, etc. Your Collateral Package is built to match the scale and needs of your business, ensuring every touchpoint reflects your brand with clarity and confidence.
Framer Website with CMS
Your website is designed and built in Framer with a sharp focus on conversion, clarity, and user experience—no fluff, just a strategic, high-performing digital presence designed to drive results. What’s Included: Custom Framer Website, Conversion-Driven UX & UI, a CMS (a flexible content management system to easily update blog posts, case studies, or other recurring content), Seamless Integrations, Scalability & Control (I will give you a Framer remix link so you have full ownership and control of your website). Post launch, I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
Post Launch Support
I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
Recommendations
(5.0)
Client • Apr 18, 2025
Recommended
I can’t say enough about Alexander and the incredible work he’s done for me with my branding and website. From the beginning, he brought not only his creative talent and technical skills to the table, but also a deep understanding of my vision and how to bring it to life. He didn’t just design a logo or build a site, he helped clarify my message and brought consistency and confidence to my online presence. He genuinely cares - he blends design, strategy, and heart to make this project a success!
Recommended
I can’t say enough about Alexander and the incredible work he’s done for me with my branding and website. He listened to me and brought a deep understanding of my vision and how to bring it to life. Loved working with him!
Client • Apr 24, 2025
Client • Apr 18, 2025
Recommended
Alex's design work he did is visually captivating and exceptionally professional. His design really made us a sleek, modern aesthetic with perfect colors, intuitive layouts, and a cohesive style that draws the eye. He has a thoughtful approach, with seamless navigation, striking typography, and meticulous attention to detail. The one thing that sets Alex apart from other designers is he truly integrates marketing strategy into branding work. You won't regret hiring him.
