Form & Function Package by Alexander PrinsForm & Function Package by Alexander Prins
Form & Function PackageAlexander Prins
Cover image for Form & Function Package
The Form & Function package is designed to establish a professional and cohesive brand identity for solopreneurs and businesses that are just starting out or those seeking to rebuild their visual presence. This package focuses on creating a strong, reliable foundation that communicates credibility and sets the stage for future growth.

What's included

Logo Suite
I design a custom crafted logo system that ensures your brand is recognizable, adaptable, and impactful across all touch points. What’s Included: Primary Logo, Secondary & Alternate Logos, and Color Variants. Delivered in SVG, PNG, and JPEG to ensure scalability and ease of use across digital and print applications. Designed for recognition and consistency, your logo suite adapts to every platform and brand need.
Typography & Color Palette
Your brand’s typography and color palette set the tone for how it’s perceived—impacting everything from brand recognition to emotional connection. I develop a cohesive and intentional system that ensures consistency across digital and print applications. What’s Included: Typography System, Color Palette, Accessibility & Legibility.
Brand Playbook
A strong brand is more than just great design—it’s about consistency. Your Brand Playbook ensures that every touchpoint, from your website to marketing materials, stays visually and strategically aligned. I deliver a clear, structured guide that serves as your brand’s go-to reference for consistency and scalability. What’s Included: Logo Usage Guidelines, Typography & Color Standards, and Visual System Application.
Visual System
Your Visual System brings your brand to life beyond just a logo and colors—it’s the signature design language that ensures your brand remains cohesive and recognizable across all touch points. I develop custom visual elements to extend and enhance your brand presence. What’s Included: Graphic Elements (custom brand shapes, patterns, or textures that add depth and uniqueness) and Application Examples. This expands your brand’s presence beyond just a logo, ensuring a consistent, professional, and engaging identity across all touch points (web, social, print).
Collateral (3)
Your brand doesn’t stop at a logo and website—it lives in every interaction. Collateral ensures that your brand is carried seamlessly across digital and print touch points, reinforcing professionalism, credibility, and consistency. What's Included: Your choice of 3 collateral items. Examples of Collateral (non-exhaustive list): Business Cards, Social Media Templates, Presentation Decks, Brochures & Flyers, Digital Ad Banners, etc. Your Collateral Package is built to match the scale and needs of your business, ensuring every touchpoint reflects your brand with clarity and confidence.
Framer Landing Page
Your website is designed and built in Framer with a sharp focus on conversion, clarity, and user experience—no fluff, just a strategic, high-performing digital presence designed to drive results. What’s Included: Custom Framer Landing Page, Conversion-Driven UX & UI, Seamless Integrations, Scalability & Control (I will give you a Framer remix link so you have full ownership and control of your website). Post launch, I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
Post Launch Support
I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
FAQs

Example work
Contact for pricing
Tags
Adobe Illustrator
Figma
Final Cut Pro
Framer
Spline
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Alexander Prins Des Moines, USA
$5k+
Earned
5
Paid projects
5.00
Rating
42
Followers
Form & Function PackageAlexander Prins
Contact for pricing
Tags
Adobe Illustrator
Figma
Final Cut Pro
Framer
Spline
Brand Designer
Brand Strategist
Digital Marketer
Cover image for Form & Function Package
The Form & Function package is designed to establish a professional and cohesive brand identity for solopreneurs and businesses that are just starting out or those seeking to rebuild their visual presence. This package focuses on creating a strong, reliable foundation that communicates credibility and sets the stage for future growth.

What's included

Logo Suite
I design a custom crafted logo system that ensures your brand is recognizable, adaptable, and impactful across all touch points. What’s Included: Primary Logo, Secondary & Alternate Logos, and Color Variants. Delivered in SVG, PNG, and JPEG to ensure scalability and ease of use across digital and print applications. Designed for recognition and consistency, your logo suite adapts to every platform and brand need.
Typography & Color Palette
Your brand’s typography and color palette set the tone for how it’s perceived—impacting everything from brand recognition to emotional connection. I develop a cohesive and intentional system that ensures consistency across digital and print applications. What’s Included: Typography System, Color Palette, Accessibility & Legibility.
Brand Playbook
A strong brand is more than just great design—it’s about consistency. Your Brand Playbook ensures that every touchpoint, from your website to marketing materials, stays visually and strategically aligned. I deliver a clear, structured guide that serves as your brand’s go-to reference for consistency and scalability. What’s Included: Logo Usage Guidelines, Typography & Color Standards, and Visual System Application.
Visual System
Your Visual System brings your brand to life beyond just a logo and colors—it’s the signature design language that ensures your brand remains cohesive and recognizable across all touch points. I develop custom visual elements to extend and enhance your brand presence. What’s Included: Graphic Elements (custom brand shapes, patterns, or textures that add depth and uniqueness) and Application Examples. This expands your brand’s presence beyond just a logo, ensuring a consistent, professional, and engaging identity across all touch points (web, social, print).
Collateral (3)
Your brand doesn’t stop at a logo and website—it lives in every interaction. Collateral ensures that your brand is carried seamlessly across digital and print touch points, reinforcing professionalism, credibility, and consistency. What's Included: Your choice of 3 collateral items. Examples of Collateral (non-exhaustive list): Business Cards, Social Media Templates, Presentation Decks, Brochures & Flyers, Digital Ad Banners, etc. Your Collateral Package is built to match the scale and needs of your business, ensuring every touchpoint reflects your brand with clarity and confidence.
Framer Landing Page
Your website is designed and built in Framer with a sharp focus on conversion, clarity, and user experience—no fluff, just a strategic, high-performing digital presence designed to drive results. What’s Included: Custom Framer Landing Page, Conversion-Driven UX & UI, Seamless Integrations, Scalability & Control (I will give you a Framer remix link so you have full ownership and control of your website). Post launch, I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
Post Launch Support
I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
FAQs

Example work
Contact for pricing