Form & Function Package by Alexander Prins

Form & Function Package

Alexander Prins

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About this service

Summary

The Form & Function package is designed to establish a professional and cohesive brand identity for solopreneurs and businesses that are just starting out or those seeking to rebuild their visual presence. This package focuses on creating a strong, reliable foundation that communicates credibility and sets the stage for future growth.

Process

What to Expect

The Form & Function package provides everything you need to establish a solid foundation for your brand while positioning you for future success. My process is built for clarity, collaboration, and seamless execution—ensuring that every step moves you closer to a brand and landing page that aligns with your business goals and drives real results.

There are 4 Phases.

Phase 1: Discovery & Strategy

We begin with a Who & What questionnaire - it's exactly what the name implies: Who are you? What does success look like for this project? We will conduct a follow up Who & What call to discuss the questionnaire in depth, talk through messaging and positioning, and establish the project scope and timeline.

Phase 2: Brand Identity Development

Using insights from the Who & What questionnaire and call, I design your logo suite, typography, color palette, and visual system.

You receive initial brand concepts, and we refine the direction through collaborative feedback rounds. Typically, branding projects are successfully completed in 2-3 rounds.

By the end of this phase, you’ll have a complete brand identity that’s built for recognition and credibility.

Phase 3: Landing Page Design & Build

Your fully custom, Framer landing page is designed with conversion, clarity, and user experience in mind. We make refinements through collaborative feedback rounds, similar to the branding phase. Typically, landing pages are successfully completed in 2 rounds.

Any essential business tools integrations occur during this phase.

Phase 4: Launch & Post-Launch Support

Once everything is finalized, we prepare for a seamless launch, ensuring performance, SEO, and mobile optimization.

You’ll receive a Framer remix link, giving you full control to make updates as your business evolves.

I provide two weeks of post-launch support to address any questions, refinements, or technical fixes.

Outcome: The Form & Function Package ensures your brand is professional, cohesive and builds trust.

FAQs

How do I know if the Form & Function Package is right for me?
This package is for solopreneurs and businesses that are just starting out or those seeking to rebuild their visual presence. If you created some level of branding/web presence for yourself when you first started but are hitting roadblocks related to credibility and trust in the marketplace, this is the right fit for you.
How long does the process take?
The full project typically takes 4 weeks, depending on the complexity of your brand and website. This ensures we have enough time for strategy, design refinements, development, and testing to deliver a polished, results-driven final product.
How much creative input do I have?
Collaboration is key! You’ll be involved in the strategy and feedback phases, ensuring the brand and website reflect your vision. I guide the process with strategic design expertise, but your insights help shape the final result.
What platform do you use for the website?
Your website will be custom-built in Framer, a powerful, blazing fast no-code platform known for its performance, flexibility, and ease of use. You’ll receive a Framer remix link, allowing you to update content, add pages, and maintain control without relying on a developer, although I am available if you need assistance.
Will my website be optimized for conversions?
Absolutely! The website is designed with a clear user pathway and conversion-focused layouts to maximize engagement and drive business results.
What if I need changes after the project is complete?
You’ll receive two weeks of post-launch support for refinements and fixes. If you need ongoing updates, you may be a fit for my Again & Again Retainer, which provides continuous design support for brand updates, website refinements, and marketing materials.
What is the payment structure?
The payment structure is designed with simplicity in mind: • 50% deposit to secure your project. • 50% due upon project completion (final delivery of website and assets).
What happens after the project is complete?
You’ll walk away with a clear brand identity, a custom landing page, and a brand guide for consistency moving forward. You’ll also receive the option for ongoing design support if needed.

What's included

Logo Suite
I design a custom crafted logo system that ensures your brand is recognizable, adaptable, and impactful across all touch points. What’s Included: Primary Logo, Secondary & Alternate Logos, and Color Variants. Delivered in SVG, PNG, and JPEG to ensure scalability and ease of use across digital and print applications. Designed for recognition and consistency, your logo suite adapts to every platform and brand need.
Typography & Color Palette
Your brand’s typography and color palette set the tone for how it’s perceived—impacting everything from brand recognition to emotional connection. I develop a cohesive and intentional system that ensures consistency across digital and print applications. What’s Included: Typography System, Color Palette, Accessibility & Legibility.
Brand Playbook
A strong brand is more than just great design—it’s about consistency. Your Brand Playbook ensures that every touchpoint, from your website to marketing materials, stays visually and strategically aligned. I deliver a clear, structured guide that serves as your brand’s go-to reference for consistency and scalability. What’s Included: Logo Usage Guidelines, Typography & Color Standards, and Visual System Application.
Visual System
Your Visual System brings your brand to life beyond just a logo and colors—it’s the signature design language that ensures your brand remains cohesive and recognizable across all touch points. I develop custom visual elements to extend and enhance your brand presence. What’s Included: Graphic Elements (custom brand shapes, patterns, or textures that add depth and uniqueness) and Application Examples. This expands your brand’s presence beyond just a logo, ensuring a consistent, professional, and engaging identity across all touch points (web, social, print).
Collateral (3)
Your brand doesn’t stop at a logo and website—it lives in every interaction. Collateral ensures that your brand is carried seamlessly across digital and print touch points, reinforcing professionalism, credibility, and consistency. What's Included: Your choice of 3 collateral items. Examples of Collateral (non-exhaustive list): Business Cards, Social Media Templates, Presentation Decks, Brochures & Flyers, Digital Ad Banners, etc. Your Collateral Package is built to match the scale and needs of your business, ensuring every touchpoint reflects your brand with clarity and confidence.
Framer Landing Page
Your website is designed and built in Framer with a sharp focus on conversion, clarity, and user experience—no fluff, just a strategic, high-performing digital presence designed to drive results. What’s Included: Custom Framer Landing Page, Conversion-Driven UX & UI, Seamless Integrations, Scalability & Control (I will give you a Framer remix link so you have full ownership and control of your website). Post launch, I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.
Post Launch Support
I ensure a seamless transition with two weeks of post-launch support to address refinements, fixes, or any questions you may have.

Example projects

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Fractional CFO Brand Transformation

Recommendations

(5.0)

Anna DeHamer • Hammer Basketball LLC

Client • Apr 18, 2025

Recommended

I can’t say enough about Alexander and the incredible work he’s done for me with my branding and website. From the beginning, he brought not only his creative talent and technical skills to the table, but also a deep understanding of my vision and how to bring it to life. He didn’t just design a logo or build a site, he helped clarify my message and brought consistency and confidence to my online presence. He genuinely cares - he blends design, strategy, and heart to make this project a success!

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer