Tracking you can trust before you spend on ads: every platform counting the same conversions, every link tagged the same way, and consent handled properly.

Who it's for: startups and brands about to launch or scale ads on Google, Meta or LinkedIn, teams whose numbers don't match across GA4 and the ad platforms, and anyone with EU or UK visitors who needs Consent Mode v2.

Audit: a short kickoff, then a check of what's tracked today in GA4, Google Tag Manager and your ad accounts, your consent banner setup, and the list of conversions that matter to your business.

Setup: GA4 events and key events, a UTM naming system, Google Ads conversion tracking, Meta Pixel with Conversions API in Events Manager, LinkedIn Insight Tag with Conversions API, and Google Consent Mode v2 connected to your consent banner.

Test: every conversion fired and checked in each platform's debug tools, with and without consent.

Handover: a short tracking document and a walkthrough call, so your team knows what's tracked, where, and how to add new links.

Need more reliable data? Server-side tagging with a server-side Google Tag Manager container is available as an add-on.

I've run digital campaigns since my agency years at Grey and Dentsu Creative, for brands like Nescafé and Akbank, where every campaign was judged on measured results. Since then I've set up tracking and run Google, Meta and LinkedIn campaigns hands-on in B2B SaaS and AI companies, including heybooster, an AI-powered eCommerce analytics platform.

This service is the setup only. For reporting dashboards and automation on top, see my AI Marketing Ops Setup.