Visual identity and brand system design

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About this service

Summary

I’ve consistently helped clients build brands from the ground up, guiding them through the process of turning ideas into reality. In the early stages, I focus on exploring every possible direction to ensure that the brand’s visual identity and positioning make an immediate impact. Drawing on my extensive design experience, I lay a strong foundation for creating cohesive brand assets and websites, ensuring that your brand stands out with a distinctive, unified, and high-quality presence.

Process

1. Initial Consultation: We conduct a detailed discussion to thoroughly understand your needs, diagnose challenges, and analyze potential solutions.
2. Brainstorm and Organize: We create and present moodboards, exploring and discussing design preferences and general visual directions with you.
3. Concept Presentation: We provide 1-2 distinct concepts, each with a unique approach, to help you explore different possibilities and make an informed choice.
4. Finalization and Guideline Creation: Once a concept is selected, we refine it into the final design and develop a comprehensive brand guideline. This ensures a smooth handover to in-house teams or third parties for consistent use of brand assets.

What's included

  • Visual Identity design

    1. 1-2 logo concepts (first draft) 2. Logo design (final draft)

  • Brand assets and guideline design

    A design system document, outlining the colour palette, typography, and other design elements


Skills and tools

Brand Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma