Visual identity design
Starting at
$
2,000
About this service
Summary
FAQs
What types of brands do you specialise in?
I work with a diverse range of brands, from personal brands and startups to established corporations. My expertise lies in understanding each brand's unique needs and creating tailored solutions that achieve their specific goals, regardless of their industry or size.
How long does it typically take to complete a branding project?
The timeline varies depending on the scope of the project. Typically, a complete branding project takes 2-3 weeks. I'll provide a detailed timeline upfront so you know what to expect and can plan accordingly.
What is your design process like?
My process begins with a deep dive into understanding your brand, your target audience, and your goals. From there, I develop a strategic creative direction, exploring various visual styles and concepts. We'll collaborate throughout the process, ensuring your vision is brought to life effectively. Finally, I deliver a comprehensive brand package, including a logo suite, style guide, and brand guidelines.
What's included
Brand Questionnaire
A comprehensive questionnaire designed to gather insights about you and your brand, ensuring we build a solid strategy for your custom designs.
Creative Direction
Based on the insights gathered in the questionnaire, we'll develop mood boards and explore style directions. This will help us refine your brand's aesthetic and ensure it aligns perfectly with your vision. We'll experiment with color palettes and typography styles to capture the essence of your brand.
Custom Logo Suite
Your logo suite will include a primary logo, a secondary logo and a favicon. Each element will be delivered in various file formats for maximum versatility and scalability.
Color Palette & Typography
We'll develop a comprehensive brand style guide that defines your core brand colors and typography. The color palette will include primary, secondary, and accent colors, along with their corresponding hex codes and usage guidelines. The typography section will specify primary and secondary fonts, ensuring consistent and legible branding across all platforms.
Mockups & Applications
To bring your brand to life, we'll create realistic mockups showcasing its application across various touchpoints. This may include mockups of your logo on business cards, social media profiles, product packaging, apparel or signage. These visuals provide a representation of your brand's potential and demonstrate how it will look in real-world scenarios.
Brand Guidelines
A detailed brand guidelines document will serve as a reference for maintaining brand consistency. This document will encompass all aspects of your visual identity, including logo usage guidelines, color specifications and typography rules. These guidelines will ensure that your brand remains cohesive across all platforms and communications.
Recommendations
(5.0)
Freelancer • Jan 18, 2025
Recommended
I'm always happy to work with Anastasia on projects. Anastasia is extremely professional in her approach - she lays out the task requirements clearly and understands exactly what needs to be done. Look forward to working together again.
Duration
2 weeks
Skills and tools
Industries
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