Build Your Brand Story: Identity Design

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About this service

Summary

A comprehensive brand identity package typically includes a range of design and branding elements that collectively define a brand's visual and conceptual identity. These inclusions may vary depending on the specific needs of the business or organization. But it covers almost everything which is required for initial stage for branding.

What's included

  • Logo Design

    The creation of a unique and memorable logo that represents the brand's essence and values.

  • Color Palette

    A selection of primary and secondary colors that establish the brand's visual identity and evoke specific emotions or associations.

  • Typography

    The choice of fonts and typographic styles for consistent and appealing text presentation.

  • Visual Style Guide

    A comprehensive document outlining guidelines for using brand colors, fonts, logo variations, and other design elements to ensure consistency across all brand materials.

  • Brand Guidelines With Brand Story and Messaging

    A detailed document outlining the rules and guidelines for using all brand elements, ensuring consistency in all communications. And the brand's mission, values, and unique selling points.

  • Brand Imagery

    Guidance on the types of images, illustrations, or photography that should be used to align with the brand's visual identity.

  • Stationery Design

    The design of business cards, letterheads, envelopes, and other stationary items to maintain a professional and cohesive brand image

  • Print Collateral

    Creation of marketing materials such as brochures, flyers, posters, and other printed assets that reflect the brand's identity

  • Digital Assets

    Design of digital materials, including website elements, social media graphics, and email templates

  • Packaging Design

    If applicable, the design of product packaging that adheres to the brand's visual identity.


Skills and tools

Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop

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