Brand Strategy & Consultation Services: Unleash Your Potential by Zach Edmunds

Brand Strategy & Consultation Services: Unleash Your Potential

Zach Edmunds

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About this service

Summary

Every brand has a story to tell, and I’m here to help you craft yours. Whether you're launching a new business or refining an established identity, I work with individuals and businesses of all sizes to bring clarity and creativity to your brand. From defining your tone of voice to designing visuals and creating cohesive sales and marketing materials, I’ll guide you in building a brand that resonates, inspires, and drives results.

FAQs

What does your brand strategy service include?
My brand strategy service covers everything from defining your brand’s mission, vision, and values to creating a cohesive visual and verbal identity. This includes developing logos, color palettes, tone of voice guidelines, and essential sales and marketing materials to ensure your brand resonates with your target audience.
How long does the brand strategy process take?
The timeline depends on the scope of your project, but most brand strategy projects are completed within 4–6 weeks. During our initial consultation, I’ll provide a detailed timeline tailored to your specific needs.
Do you work with both startups and established brands?
Yes! Whether you’re launching a new business or looking to refresh an established brand, I customize my approach to fit your goals, audience, and market position.
Will I receive the source files and a style guide?
Absolutely. I’ll provide all deliverables in high-resolution formats along with editable source files (e.g., AI, PSD). Additionally, you’ll receive a comprehensive style guide to ensure consistency across all platforms and future projects.

What's included

Brand Story Development
Collaboratively craft a compelling and authentic brand story that highlights your mission, vision, and unique value, connecting emotionally with your target audience.
Tone of Voice Guide
Define your brand’s tone of voice with guidelines for consistent messaging across all platforms, helping you communicate effectively with your audience in every interaction.
Brand Kit Creation
Assemble a complete brand kit with all essential elements, including logo files, design templates, and style guides, empowering you to maintain brand consistency across all touchpoints.
Visual Identity Design/Refinement (if applicable)
Develop a cohesive visual identity, including logos, color palettes, typography, and graphic styles, to ensure your brand is instantly recognizable and memorable.
Sales & Marketing Material Design (if applicable)
Create polished, on-brand sales and marketing materials, such as brochures, pitch decks, and social media templates, that effectively communicate your value and captivate your audience.

Example projects