Brand Strategy & Consultation Services: Unleash Your Potential

Zach Edmunds

Contact for pricing

About this service

Summary

Every brand has a story to tell, and I’m here to help you craft yours. Whether you're launching a new business or refining an established identity, I work with individuals and businesses of all sizes to bring clarity and creativity to your brand. From defining your tone of voice to designing visuals and creating cohesive sales and marketing materials, I’ll guide you in building a brand that resonates, inspires, and drives results.

Process

When you hire me for brand strategy, I guide you through a collaborative and insightful process to define, refine, and elevate your brand. Together, we’ll create a cohesive identity that resonates with your audience and supports your goals. Here’s how we’ll do it:

Discovery Session

We’ll kick things off with an in-depth consultation to understand your business, goals, target audience, and industry. We’ll identify your brand’s strengths, challenges, and opportunities.

Brand Audit & Research

I’ll conduct a comprehensive review of your existing brand elements (if available) and analyze your competitors and market trends. This ensures our strategy is informed and differentiated.

Defining Your Brand Framework

Together, we’ll establish the core elements of your brand, including your mission, vision, values, and unique selling propositions. These form the foundation of your brand story.

Visual & Verbal Identity Creation

I’ll craft your brand’s tone of voice, messaging guidelines, and visual identity. If necessary, this includes designing logos, color palettes, typography, and other key visuals to represent your brand authentically.

Brand Kit Development

I’ll compile all brand assets, including a style guide, templates, and collateral, into a comprehensive brand kit. This ensures consistency across all platforms and materials.

Sales & Marketing Alignment (if applicable)

I’ll design essential sales and marketing materials, such as pitch decks, brochures, and social media templates, aligned with your brand strategy to captivate your audience and drive engagement.

Delivery & Implementation Support

Once your brand strategy is finalized, I’ll provide you with all deliverables in organized, ready-to-use formats. I also offer guidance on implementing your new brand across digital and physical channels.

With this process, I ensure your brand becomes a powerful tool to communicate your story, inspire trust, and achieve your business goals.

FAQs

What does your brand strategy service include?
My brand strategy service covers everything from defining your brand’s mission, vision, and values to creating a cohesive visual and verbal identity. This includes developing logos, color palettes, tone of voice guidelines, and essential sales and marketing materials to ensure your brand resonates with your target audience.
How long does the brand strategy process take?
The timeline depends on the scope of your project, but most brand strategy projects are completed within 4–6 weeks. During our initial consultation, I’ll provide a detailed timeline tailored to your specific needs.
Do you work with both startups and established brands?
Yes! Whether you’re launching a new business or looking to refresh an established brand, I customize my approach to fit your goals, audience, and market position.
Will I receive the source files and a style guide?
Absolutely. I’ll provide all deliverables in high-resolution formats along with editable source files (e.g., AI, PSD). Additionally, you’ll receive a comprehensive style guide to ensure consistency across all platforms and future projects.

What's included

Brand Story Development
Collaboratively craft a compelling and authentic brand story that highlights your mission, vision, and unique value, connecting emotionally with your target audience.
Tone of Voice Guide
Define your brand’s tone of voice with guidelines for consistent messaging across all platforms, helping you communicate effectively with your audience in every interaction.
Brand Kit Creation
Assemble a complete brand kit with all essential elements, including logo files, design templates, and style guides, empowering you to maintain brand consistency across all touchpoints.
Visual Identity Design/Refinement (if applicable)
Develop a cohesive visual identity, including logos, color palettes, typography, and graphic styles, to ensure your brand is instantly recognizable and memorable.
Sales & Marketing Material Design (if applicable)
Create polished, on-brand sales and marketing materials, such as brochures, pitch decks, and social media templates, that effectively communicate your value and captivate your audience.

Example projects