Brand Identity Design, Branding

pro

AHAMED SAFWAN

5

(2)

Starting at

$

800

About this service

Summary

I create cohesive and impactful brand identities, from logo design and visual elements to brand strategy and messaging. I ensure that every design element reflects your brand’s core values and resonates with your target audience, creating a consistent and memorable presence across all platforms. What sets me apart is my focus on blending creativity with strategic insight, ensuring your brand stands out and connects deeply with consumers.

Process

1. Discovery & Research
Client Consultation: Understand your brand’s mission, vision, values, target audience, and goals.
Market Research: Analyze competitors and industry trends to identify opportunities and ensure differentiation.
Brand Audit: Review any existing brand assets to identify what’s working and areas for improvement.
2. Brand Strategy Development
Brand Positioning: Define the brand’s unique selling proposition (USP) and value proposition.
Target Audience: Develop a clear profile of the target audience, focusing on their preferences and needs.
Brand Personality: Establish the tone, voice, and emotional appeal of the brand to ensure consistency in communication.
3. Concept Development
Mood Boards: Create mood boards to explore visual styles, color palettes, and design directions.
Initial Concepts: Develop logo concepts, typography options, and visual styles for feedback.
Client Review: Present concepts and gather feedback to refine the direction.
4. Logo Design & Refinement
Logo Creation: Finalize the logo design based on feedback, ensuring it reflects the brand’s identity and stands out.
Logo Variations: Create different versions of the logo (e.g., horizontal, vertical, black and white) for versatile use.
5. Visual Identity Creation
Color Palette: Select a color palette that aligns with the brand’s personality and appeals to the target audience.
Typography: Choose fonts that enhance readability and reflect the brand’s tone.
Iconography & Graphics: Design complementary elements like icons, patterns, and graphics for consistency across all materials.
6. Brand Guidelines
Documenting Guidelines: Create a comprehensive brand guide that outlines logo usage, typography, color palette, imagery, and tone of voice.
Usage Instructions: Provide clear instructions on how to maintain brand consistency across different media and platforms.
7. Marketing Collateral Design
Stationery & Print Materials: Design business cards, letterheads, brochures, and other collateral materials.
Social Media & Digital Assets: Create templates and designs for online platforms such as website banners, social media headers, and email templates.
8. Client Feedback & Revisions
Presentation: Present the final brand identity to the client for feedback.
Revisions: Make any necessary revisions based on client feedback to ensure satisfaction.
9. Final Delivery
File Delivery: Provide final deliverables, including all design files (AI, EPS, PNG, JPEG, PDF) in multiple formats for various uses.
Brand Guidelines: Deliver the finalized brand guidelines to ensure consistent application of the brand identity.
10. Post-Delivery Support
Brand Implementation Support: Offer guidance on how to apply the new brand identity across platforms and materials.
Ongoing Collaboration: Remain available for any future design needs or adjustments.
This process ensures a strategic, creative, and seamless development of your brand’s identity, resulting in a consistent and impactful presence across all channels.

What's included

  • Brand Guide

    a comprehensive document that outlines your brand's visual and messaging standards to ensure consistency across all platforms. Includes key elements such as logo usage, color palettes, typography, tone of voice, and design guidelines, serving as a reference for anyone creating content for your brand. This deliverable helps maintain a cohesive and professional brand identity in all communications.

  • Logo

    A creative logo that represent your Brand

  • Brand Kit

    Brand Kit includes a collection of essential assets and guidelines that define your brand's visual identity. It typically includes your logo, color palette, typography, patterns, and any other design elements, along with instructions for their proper use. This deliverable ensures brand consistency across all media and helps maintain a unified, professional image.

Example projects

Zircon | Branding

Pilk | Website Revamp

iFuel | Rebranding

Recommendations

(5.0)

Recommended

Working with Ahamed Safwan M. has been a pleasure as he consistently delivers high-quality results with meticulous attention to detail. His unique ability to transform ideas into visually stunning realities has been invaluable for our project. Ahamed played a crucial role in designing templates for our products, which were essential for showcasing on social media and our website.

Abdul Hannan M A

Client • Nov 28, 2024

Recommended

✨ Highly Recommended! We had the pleasure of working with Ahamed Safwan on creating the logo and brand guidelines for Zircon Concepts, and the results were nothing short of phenomenal! Safwan's creativity and expertise in branding truly shine through in the final design. The logo reflects the essence of our company perfectly—modern, sleek, and professional.

Duration

2 weeks

Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma

Industries

Service Industry
Advertising

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