Full Brand Identity Package

Charlena Kea

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About this service

Summary

Whether it’s brand new, or been around for years - you created your business to breath life into your beautiful and unique ideas. You want to make sure your branding is showing just how bad-ass your business is and how much value it brings to the table. We got you. This package is for those looking to elevate their brand with a unique and stand-out identity.

The Process

PROJECT KICK OFF

We’ll jump on a 1-2 hour call, this is where you’ll share with me your brand, brand story, and vision for this project. I’ll have some questions for you and you can bring any questions you have for me! We’ll start outlining our game plan from here.

STEP 01 / EXPLORATION

You will complete a series of brand exploration assignments that will help us get a better idea of how we want the design direction to look and feel, what messaging we want it to convey, and the overall creative direction of the project

STEP 02 / ROADMAP SESSION

We’ll dive into high-level strategy session where we review your brand exploration assignments and I’ll share my feedback and creative vision accordingly. We’ll focus in on what the design will convey and how it will feel to your audience. Here is where we’ll brainstorm and gather all the information we need to develop the creative roadmap that will inform the project design direction.

STEP 03 / BRAND IDENTITY DESIGN

Using our creative roadmap we’ll start designing the brand elements. This will include logos, color palettes, fonts and brand elements. We will have 2 checkpoints where we present design options and you will provide feedback and select which option you’d like to move forward with.

STEP 04 / COLLATERAL DESIGN

Once we’ve finalized the brand identity design, you’ll choose 2 design collateral items that you’d like designed for your new brand! This could include anything from a business card design to merch.

STEP 05 / PACKAGING DESIGN

We’ll move on to designing the packaging which most likely will include its own illustration and design elements. The packaging design process will be very similar to the brand identity design with two 2 checkpoints for your to offer feedback.

STEP 06 / BRAND STYLE GUIDE

We’ll take all the elements we’ve created for your brand and create an all-inclusive PDF guide for you to refer to after our time working together. This will includes instructions and tips for using your new brand elements moving forward.

What's included

KICK-OFF SESSION
1-2 hour, live video call where we’ll unbox everything we need to know about your brand, and outline our schedule and game plan
EXPLORATION ASSIGNMENTS
A series of assignments you’ll complete to discover and develop the project vision
ROADMAP SESSION
A 1-2 hour, live video call where we’ll review your exploration assignments and create a creative roadmap for the project design direction
LOGO DESIGN
Primary, secondary & submark
CUSTOM DESIGNED ELEMENTS
Custom brand colors, fonts and design elements (icons, illustration, etc)
2 ADDITIONAL COLLATERAL ITEMS
2 additional branded collateral items of your choosing (ie. merch, social media graphics, business cards, etc)
BRAND STYLE GUIDE
A complete PDF guide with all your brand elements & professional suggestions for future use