Packaging Design

Charlena Kea

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About this service

Summary

Are you a small business owner with an amazing new product? Want to take your product to the next level with Pinterest-worthy, IG-able packaging. I am passionate about elevating unique and thoughtful products (designed by you!) through illustration and design. Let's make a little magic together!!

The Process

PROJECT KICK OFF

We’ll jump on a 1-2 hour call, this is where you’ll share with me your brand, brand story, and vision for this project. I’ll have some questions for you and you can bring any questions you have for me! We’ll start outlining our game plan from here.

STEP 01 / EXPLORATION

You will complete a series of brand exploration assignments that will help us get a better idea of how we want the design direction to look and feel, what messaging we want it to convey, and the overall creative direction of the project

STEP 02 / ROADMAP SESSION

We’ll dive into high-level strategy session where we review your brand exploration assignments and I’ll share my feedback and creative vision accordingly. We’ll focus in on what the design will convey and how it will feel to your audience. Here is where we’ll brainstorm and gather all the information we need to develop the creative roadmap that will inform the project design direction.

STEP 03 / PACKAGING DESIGN ELEMENTS

Using our creative roadmap we’ll start designing the packaging design elements. This will include a color palette, fonts and icons or illustration. We will have 2 checkpoints where we present design options and you will provide feedback and select which option you’d like to move forward with.

STEP 04 / PACKAGING DESIGN DEVELOPMENT

We will solidify the development of the packaging design elements the final packaging layout and format

STEP 05 / OPTIONAL COLLATERAL

Once we’ve finalized the packaging design, you can choose to add additional collateral elements to your package for an added charge. This could include anything from a website banner, social announcement or coupon card.

What's included

KICK-OFF SESSION
1-2 hour, live video call where we’ll unbox everything we need to know about your brand and project, and outline our schedule and game plan
EXPLORATION ASSIGNMENTS
A series of assignments you’ll complete to discover and develop the project vision
ROADMAP SESSION
A 1-2 hour, live video call where we’ll review your exploration assignments and create a creative roadmap for the project design direction
PACKAGING DESIGN
Scope and format will be determined during the exploration phase
CUSTOM COLOR PALETTE
As used in the packaging design
CUSTOM FONT KIT
As used in the packaging design
CUSTOM DESIGN ELEMENTS
(Icons, illustration, etc) as used in the packaging design
OPTIONAL ADDITIONAL COLLATERAL ITEMS
Additional branded collateral items of your choosing (ie. merch, social media graphics, business cards, etc.) can be an added service