A useful identity starts with understanding what you want people to recognise. We begin with a focused conversation about your business, audience and where the identity will be used. I develop one considered visual direction, explain the choices and refine it with you. The $1,000 starting scope covers up to 20 hours over two weeks: one logo direction, a primary logo and one alternate lockup, colour and monochrome versions, a colour palette and a typography recommendation. Two consolidated revision rounds are included. You receive editable vector source files, SVG and transparent PNG exports, and a short PDF guide covering colour, type, spacing and basic logo use. Any paid font or asset licences are agreed separately. Naming, extensive brand strategy, extra creative directions, packaging, animation and a full brand book are separate scopes. Tell me what you are building and where the identity needs to work.