Brand Identity Design by Mihai DolganiucBrand Identity Design by Mihai Dolganiuc

After designing the logo, a brand identity is usually the natural process that follows. A great designed brand identity establishes a better way of communicating to your users with the help of a visual language, brand messaging and tone of voice. Brand Identities help organise better your visual assets so when you use them everything is consistent and relevant.

What's included

Brand Identity Starter Package

Essential Brand Style Guidelines Manual, including: - Brand Color Palette (Primary, Secondary, Accent) - Typography Selection (Primary Typeface — Headline, Secondary Typeface — Body Copy) - Examples of usage for the Brand Colors and Typography in context

Brand Identity PRO Package

Comprehensive Brand Guidelines Manual, including: - Everything included in the Starter Package - Logo usage guidelines (clear space, minimum size, do’s and don'ts) - Imagery and photography style guide - Sample applications (mockups, examples of how to use the brand elements)

Brand Identity Advanced Package

Extensive Brand Guidelines Manual, including: - Everything included in the Starter Package - Everything included in the Pro Package Design of stationery items, such as: - Business cards (double-sided design) - Letterhead (Word and PDF templates) - Envelopes (DL and C4 sizes) - Email signature - Presentation template (PowerPoint, Google Slides, Figma) Additional brand assets: - Social media profile images, banners (Facebook, Twitter, LinkedIn, Instagram) - Social media post templates (3-4 customizable templates for each platform) - Website favicon and app icons (iOS and Android) - Branded merchandise design (e.g., T-shirts, tote bags, stickers) - Print and digital ad templates (e.g., flyers, posters, online banners) Additional Services: - Custom illustrations or icons to enhance brand communication - Animations (Logo, Intro, Outro, Transitions, Lower Thirds) - 3D Design (Logo, 3D animated logo, scenes, objects) Provided by industry colleagues and art directed by Mihai Dolganiuc

FAQs

Brand ID projects last anywhere between 30 days to 90 days+ depending on the complexity and deliverables to be designed.

- Brand Color Palette (Primary, Secondary, Accent) - Typography Selection (Primary Typeface — Headline, Secondary Typeface — Body Copy) - Examples of usage for the Brand Colors and Typography in context - Everything included in the Starter Package - Logo usage guidelines (clear space, minimum size, do’s and don'ts) - Imagery and photography style guide - Sample applications (mockups, examples of how to use the brand elements) - Business cards (double-sided design) - Letterhead (Word and PDF templates) - Envelopes (DL and C4 sizes) - Email signature - Vehicle Design - Presentation template (PowerPoint, Google Slides, Figma) - Social media profile images, banners (Facebook, Twitter, LinkedIn, Instagram) - Social media post templates (Customizable templates for each platform) - Website favicon and app icons (iOS and Android) - Branded merchandise design (e.g., T-shirts, tote bags, stickers) - Print and digital ad templates (e.g., flyers, posters, online banners) - Brand Pattern - Custom illustrations or icons to enhance brand communication - Animations (Logo, Intro, Outro, Transitions, Lower Thirds) - 3D Design (Logo, 3D animated logo, scenes, objects)

Example work