Brand Identity Design

Mihai Dolganiuc

(0)

Starting at

3,999

About this service

Summary

After designing the logo, a brand identity is usually the natural process that follows. A great designed brand identity establishes a better way of communicating to your users with the help of a visual language, brand messaging and tone of voice. Brand Identities help organise better your visual assets so when you use them everything is consistent and relevant.

Process

The process for brand identities is simple and straight forward. We do a branding workshop where we try to discuss and establish the core values and mission of the brand. Having that in mind we start with the visuals.We define the brand colours and determine what brand typefaces are suitable for use. We then apply them in context, while combining them with brand messaging. We select appropriate photography for the brand and also work on guidelines for the brand assets, logo, pattern, typography, icons, animations, illustrations. We recommend what you can and what you can't do with those assets. We pack everything into a multi page PDF with a Table of Contents so it's easy for viewers to find their way.

FAQs

How much does a Brand Identity project last
Brand ID projects last anywhere between 30 days to 90 days+ depending on the complexity and deliverables to be designed.
What assets are included in a Brand Identity
- Brand Color Palette (Primary, Secondary, Accent) - Typography Selection (Primary Typeface — Headline, Secondary Typeface — Body Copy) - Examples of usage for the Brand Colors and Typography in context - Everything included in the Starter Package - Logo usage guidelines (clear space, minimum size, do’s and don'ts) - Imagery and photography style guide - Sample applications (mockups, examples of how to use the brand elements) - Business cards (double-sided design) - Letterhead (Word and PDF templates) - Envelopes (DL and C4 sizes) - Email signature - Vehicle Design - Presentation template (PowerPoint, Google Slides, Figma) - Social media profile images, banners (Facebook, Twitter, LinkedIn, Instagram) - Social media post templates (Customizable templates for each platform) - Website favicon and app icons (iOS and Android) - Branded merchandise design (e.g., T-shirts, tote bags, stickers) - Print and digital ad templates (e.g., flyers, posters, online banners) - Brand Pattern - Custom illustrations or icons to enhance brand communication - Animations (Logo, Intro, Outro, Transitions, Lower Thirds) - 3D Design (Logo, 3D animated logo, scenes, objects)

What's included

Brand Identity Starter Package
Essential Brand Style Guidelines Manual, including: - Brand Color Palette (Primary, Secondary, Accent) - Typography Selection (Primary Typeface — Headline, Secondary Typeface — Body Copy) - Examples of usage for the Brand Colors and Typography in context
Brand Identity PRO Package
Comprehensive Brand Guidelines Manual, including: - Everything included in the Starter Package - Logo usage guidelines (clear space, minimum size, do’s and don'ts) - Imagery and photography style guide - Sample applications (mockups, examples of how to use the brand elements)
Brand Identity Advanced Package
Extensive Brand Guidelines Manual, including: - Everything included in the Starter Package - Everything included in the Pro Package Design of stationery items, such as: - Business cards (double-sided design) - Letterhead (Word and PDF templates) - Envelopes (DL and C4 sizes) - Email signature - Presentation template (PowerPoint, Google Slides, Figma) Additional brand assets: - Social media profile images, banners (Facebook, Twitter, LinkedIn, Instagram) - Social media post templates (3-4 customizable templates for each platform) - Website favicon and app icons (iOS and Android) - Branded merchandise design (e.g., T-shirts, tote bags, stickers) - Print and digital ad templates (e.g., flyers, posters, online banners) Additional Services: - Custom illustrations or icons to enhance brand communication - Animations (Logo, Intro, Outro, Transitions, Lower Thirds) - 3D Design (Logo, 3D animated logo, scenes, objects) Provided by industry colleagues and art directed by Mihai Dolganiuc

Example projects