What's included

• Brand strategy and research

  determining the essence of the brand, developing the vision and mission statements, brand values, the target of reference and personas, tone of voice, competitors, and more

• Logo Design

  Logo design based on the brand objectives, values, target, and tone of voice with variations

• Color Pallet Development

  A brand color pallet with hex codes

• Logo Animation

  An intro animation of the designed logo

• Typography (fonts)

  One or more typography choices to be implemented in printed and digital material as a part of brand identity development

• Graphic Assets

  Graphic assets for a strong visual identity

• Pattern Design

  Pattern design to match the brand identity

• Brand Guidebook

  A document that contains the strategy and introduces the brand identity elements and guidelines

• Social Media Kit

  Icons and Templates for social media posts aligned with brand identity

• Digital Media Assets

  Illustrations, icons, banners, etc to be used in various digital media such as websites and apps

• Print Media Assets

  Stationary, business cards, brochures, Flyers, etc.