One creative direction across your brand, store and launch.

Your brand should not become a different company every time someone moves from Instagram to your website, from a product page to an ad, or from desire to checkout.

I connect the whole experience.

This engagement brings brand strategy, identity, creative direction and ecommerce together under one idea, so what makes the brand worth noticing is also what makes it easier to understand, want and buy.

It is designed for consumer brands that are launching, repositioning, or have simply outgrown the identity and store they started with.

I lead the strategy and creative direction personally. My team at MOTIF carries that direction through design, Shopify or BigCommerce and implementation, so the thinking does not get lost between the deck and the finished experience.

This is a good fit when:

Your products have become better than the brand around them.

The identity looks fine individually, but nothing feels unmistakably yours.

Your campaigns look stronger than your website.

Your website works, but feels like a dressed-up Shopify theme.

Your messaging, design, product presentation and advertising feel disconnected.

Customers have to work too hard to understand why they should choose you.

You are launching a new brand and want to build the commercial experience properly from the beginning.

Or you are tired of coordinating a strategist, designer, developer and marketer who are all solving different versions of the same problem.

We begin with the business before touching the visuals.

Brand and business diagnosis

Customer and buying-context review

Category and competitor review

Current brand and storefront assessment

Positioning direction

Value proposition

Commercial priorities

Brand opportunity

Key customer objections and decision drivers

Strategic direction for the transformation

The objective is to establish what the brand needs to mean before deciding what it should look like.

We turn the direction into a brand system people can recognize.

Creative direction

Two initial creative territories

Visual identity system

Logo refinement or redesign where required

Typography system

Colour system

Graphic language

Composition principles

Photography and product-image direction

Art direction

Core messaging

Verbal direction

Brand application examples

We also define your Recognition System:

The repeatable visual and verbal behaviours customers should see often enough that the brand becomes recognizable without needing the logo.

That can include:

Typography behaviour

Composition

Photography

Colour behaviour

Product framing

Language patterns

Graphic devices

Motion direction

The objective is not another guideline PDF nobody opens.

It is a usable identity people can actually recognize.

Then we take that brand into the buying experience.

Depending on the platform and agreed scope:

Ecommerce creative direction

Information architecture

Navigation

Homepage

Collection experience

Product page system

Product storytelling

Cart experience

Mobile experience

Core supporting page direction

Design system

Responsive behaviour

Shopify or BigCommerce implementation

Every major page has two jobs:

Neither should come at the expense of the other.

We look beyond page design into how the products are actually being sold.

Product hierarchy

Merchandising direction

Product value hierarchy

Trust architecture

Education modules

Comparison modules where relevant

Product bundles

Upsell and cross-sell direction

Offer presentation

Customer-objection handling

Conversion hypotheses

CRO priorities

I am not interested in making something beautiful that quietly hurts the business.

The commercial experience matters just as much as the visual one.

The approved direction is carried into the live commerce experience within the agreed technical scope.

This can include:

Shopify theme development or customization

BigCommerce implementation where agreed

Responsive build

Design-system implementation

Core storefront functionality

Content population within agreed limits

QA

Cross-device review

Launch preparation

Custom applications or unusually complex integrations are scoped separately.

A rebrand or commerce rebuild should not quietly appear on Tuesday morning.

We define how the new world enters the market.

Included:

Launch concept

Launch creative direction

Campaign narrative

Key campaign visual direction

Homepage launch treatment

Social launch direction

Paid-social creative direction

Email launch direction

Channel handoff kit

Full campaign production can be added separately when required.

At the end of the project, you receive the system behind the work, not just a folder of files.

Brand system

Commerce design system

Final source files

Implementation handoff

Creative usage rules

Recorded walkthrough

Priority CRO opportunities

60-day post-launch measurement plan & optimization

We look at the business, customer, category, current brand, store and commercial friction.

I define the strategic and creative direction before we begin producing hundreds of things.

We establish the identity, messaging, art direction and Recognition System.

We translate that direction into the ecommerce experience and buying journey.

The approved experience is built, tested and prepared for launch.

We give the transformation a proper entrance and define what happens after it goes live.

Typical timeline: 8–10 weeks

A normal project runs approximately:

Weeks 1–2 Diagnosis, category, customer and positioning.

Weeks 2–4 Creative direction and identity.

Weeks 4–7 Commerce UX and design.

Weeks 6–8 Development and implementation.

Weeks 9 QA, launch direction and handoff.

Assuming you will run marketing so we will have data to look at how’s actual potential customers and users are behaving on site and based on that we will suggest customer experience optimization, if you approve we will directly implement.

The $32,000 fixed scope assumes:

One brand

One ecommerce storefront

Shopify or BigCommerce

One agreed core page/template set

Existing product catalog within agreed migration limits

Two initial strategic/creative routes

Two refinement rounds for each major approved phase

Existing standard ecommerce functionality unless otherwise agreed

One primary market/language

These can be added when needed:

Photography production

Video production

Talent

Location and production costs

Large-scale copywriting

Major catalog/data migration

Custom applications

ERP/PIM/custom backend development

Complex third-party integrations

Additional international storefronts

Translation/localisation

Media spend

Ongoing paid-media management

Ongoing CRO

Ongoing email/retention management

If something falls outside the agreed scope, I will flag it before work begins rather than surprise you halfway through the project.

Before kickoff, I’ll need access to the relevant parts of the business, which may include:

Current website/storefront/If not we will create one on behalf of you Either on Shopify or BigCommercex

Analytics (If you’ve)

Existing brand files

Product information

Customer research or reviews

Existing photography/content

Current marketing creative

Relevant performance data

Key competitors

Internal stakeholders

Upcoming launch or commercial priorities

You do not need to arrive with the answers.

This project is built primarily for design-led consumer brands in categories such as:

Fashion

Beauty

Jewelry

Wellness

Lifestyle

Consumer goods

Luxury and premium products

DTC and retail brands

It works particularly well for brands with a strong product or story or cause but a disconnected brand, store and marketing experience.

You only need a logo.

You only need a Shopify theme installed.

You already have approved strategy, identity, UX and art direction and simply need production support.

You are looking for the lowest-cost implementation option.

Or the project requires unlimited rounds and continuously changing scope.

There are smaller services on my profile for more focused problems.

Full execution of the launch world across agreed campaign assets.

Scoped separately depending on localization, platform and catalog requirements.

Post-launch creative testing, CRO, paid growth and commercial iteration.

Scoped according to the number and type of products.