What's included

• Logo

  A logo in various orientations (e.g. vertical, horizontal, favicon) and formats (e.g. vector, JPG, PNG). May consist of a symbol, a typographical logo, or both.

• Color Palette

  A full set of brand colors that embody your organization’s visual aesthetic.

• Typography

  Specification of primary and secondary fonts/typefaces for your brand, and where to get them.

• Application Examples

  Several examples of how your brand would look in the real world, applied to things such as a website, social platform, packaging, or app.

• Simple Brand Guidelines

  A document compiling all your brand assets and showing how to use them best.

• Social Avatar

  A version of your logo that works best on social platforms.