What's included

• User Research

  Insights into your customers or constituents and their expectations of a website's user experience.

• Brand Analysis

  Examination of your brand's current visuals, tone of voice, and consumer awareness.

• Competitive Research

  Insights about your competitors’ web presence, aimed at setting you apart from the field.

• Design Brief

  A straightforward description of the design direction we’re shooting for.

• Moodboard

  Samples of designs, color palettes, fonts, and other visuals that will help us narrow focus toward a design direction.

• Technical Brief

  A checklist of the technical tools we will use to implement your website, such as development tools, CMS platform, and hosting.

• Site Map

  A visual representation of how your site will be organized into sections and/or pages.

• Design

  1–3 design directions based on the Design Brief and informed by the Moodboard plus your current brand visuals.

• Prototype

  A proof of concept design produced in a prototyping tool such as Figma or Webflow.

• Alpha Design

  A working version of your website, hosted either on a staging server or using a prototyping tool.