BrandingElena Passeggi
Branding & Visual Identity Design
Collaborating closely with you, I will create a distinctive visual identity inspired by a curated concept and crafted specifically for your target audience and brand vision.
How it works
Brief session
In a guided call, we'll be discussing your project, goals and specific needs. I'll ask about your target audience, competitors and what the visual qualities of your identity should be. The deeper our insights, the stronger and more unique your brand identity will be.
Preliminary analysis
In a live presentation, I will walk you through a research report highlighting key insights:
Brand vision, mission, and values – who you are today and where you want to be tomorrow.
Target audience & personas – who we are speaking to and what engages them.
Competitors’ branding – identifying opportunities to make your brand stand out.
Brand proposal
To allow you to determine a direction that better represent your vision, I will show you:
2 logo options with accompanying visual identity directions. Each proposal may include a color palette, typeface selection, and supporting graphics such as icons or illustrations.
Mock-ups demonstrating how each style works in real-world applications.
Brand refinement
After selecting your preferred brand direction, I will refine all assets for a polished and cohesive identity.
Final file delivery
I'll collect and share all logo files in vector (AI, SVG) and PNG formats.
_________________________________________________________________
Adds on
Social media assets - 450$
Graphic direction for social media material (up to 5 templates. Static images and elements that can be easily recreated and managed in Canva).
Post design for launch (up to 3).
Includes support for specific graphic content production for the first four weeks of social media activity.
_________________________________________________________________
Any additional costs such as purchasing images or fonts will be borne by the client.
All such expenses will be communicated and approved in advance.
The indicated price covers only the definition of the style for icons, illustrations, and images. The cost for creating a full portfolio of these elements depends on their complexity and will be quoted in a subsequent phase.
FAQs
No worries, we can create one together!
I offer a naming session as an optional add-on. Here’s how it works:
1. We each prepare ideas individually, using a couple of techniques I’ll provide to spark creativity.
2. We meet in a live session to discuss and refine the concepts together.
3. I summarize the discussion and present a set of naming options for you to choose from.
Note: This service is priced separately.
The price includes 3 rounds of revisionse. Additional revisions or a complete redesign of the proposed visual direction will incur extra costs.
Starting at$2,000
Duration5 weeks
Tags
Brand Designer
Logo Designer
Social Media
Service provided by
Elena Passeggi Spain
BrandingElena Passeggi
Starting at$2,000
Duration5 weeks
Tags
Brand Designer
Logo Designer
Social Media
Branding & Visual Identity Design
Collaborating closely with you, I will create a distinctive visual identity inspired by a curated concept and crafted specifically for your target audience and brand vision.
How it works
Brief session
In a guided call, we'll be discussing your project, goals and specific needs. I'll ask about your target audience, competitors and what the visual qualities of your identity should be. The deeper our insights, the stronger and more unique your brand identity will be.
Preliminary analysis
In a live presentation, I will walk you through a research report highlighting key insights:
Brand vision, mission, and values – who you are today and where you want to be tomorrow.
Target audience & personas – who we are speaking to and what engages them.
Competitors’ branding – identifying opportunities to make your brand stand out.
Brand proposal
To allow you to determine a direction that better represent your vision, I will show you:
2 logo options with accompanying visual identity directions. Each proposal may include a color palette, typeface selection, and supporting graphics such as icons or illustrations.
Mock-ups demonstrating how each style works in real-world applications.
Brand refinement
After selecting your preferred brand direction, I will refine all assets for a polished and cohesive identity.
Final file delivery
I'll collect and share all logo files in vector (AI, SVG) and PNG formats.
_________________________________________________________________
Adds on
Social media assets - 450$
Graphic direction for social media material (up to 5 templates. Static images and elements that can be easily recreated and managed in Canva).
Post design for launch (up to 3).
Includes support for specific graphic content production for the first four weeks of social media activity.
_________________________________________________________________
Any additional costs such as purchasing images or fonts will be borne by the client.
All such expenses will be communicated and approved in advance.
The indicated price covers only the definition of the style for icons, illustrations, and images. The cost for creating a full portfolio of these elements depends on their complexity and will be quoted in a subsequent phase.
FAQs
No worries, we can create one together!
I offer a naming session as an optional add-on. Here’s how it works:
1. We each prepare ideas individually, using a couple of techniques I’ll provide to spark creativity.
2. We meet in a live session to discuss and refine the concepts together.
3. I summarize the discussion and present a set of naming options for you to choose from.
Note: This service is priced separately.
The price includes 3 rounds of revisionse. Additional revisions or a complete redesign of the proposed visual direction will incur extra costs.
$2,000