Design of a visual identity based on a unique concept tailored to your target audience.
What's included
Brief session: in a guided call, we'll be discussing your project, goals and specific needs. I'll ask about your target audience, competitors and what the visual qualities of your identity. The more we gather, the more unique the identity will be.
Preliminary analysis: in a live presentation followed by a printed document, I will document the insights of my research to define:
brand vision, mission and values. Who you are today and where you want to be in the future
target audience qualities, with persona definition. Who are we talking to, what interest them.
competitors' branding. How can we make your brand stand out.
Brand proposal: to allow you to chose, I will present:
2 logos and related visual identity to chose from. Based on the results of the preliminary analysis, each proposal may include a color palette, typeface selection, and any graphic elements, such as illustrations and icons.
Examples of the proposed styles will also be presented on tailored mock-ups.
Brand refinement: once you've chosed the brand directon, I'll focus on refining all the assets.
Final file delivery : logo file in vector and png format.
Adds on
Social media - 450$
Graphic direction for social media material (up to 5 templates).
Post design for launch (up to 3)
Includes support for specific graphic content production for the first four weeks of social media activity.
Design of a visual identity based on a unique concept tailored to your target audience.
What's included
Brief session: in a guided call, we'll be discussing your project, goals and specific needs. I'll ask about your target audience, competitors and what the visual qualities of your identity. The more we gather, the more unique the identity will be.
Preliminary analysis: in a live presentation followed by a printed document, I will document the insights of my research to define:
brand vision, mission and values. Who you are today and where you want to be in the future
target audience qualities, with persona definition. Who are we talking to, what interest them.
competitors' branding. How can we make your brand stand out.
Brand proposal: to allow you to chose, I will present:
2 logos and related visual identity to chose from. Based on the results of the preliminary analysis, each proposal may include a color palette, typeface selection, and any graphic elements, such as illustrations and icons.
Examples of the proposed styles will also be presented on tailored mock-ups.
Brand refinement: once you've chosed the brand directon, I'll focus on refining all the assets.
Final file delivery : logo file in vector and png format.
Adds on
Social media - 450$
Graphic direction for social media material (up to 5 templates).
Post design for launch (up to 3)
Includes support for specific graphic content production for the first four weeks of social media activity.