What's included

• General Onboarding and Questionnaire

  Before we will dive into the details to ensure that we're on the same page about the design task(s) and goal(s) through Notion, I will provide a questionnaire for you to fill out. The questionnaire will help me better understand your vision and to ensure I don't have to guess the details you're looking for regarding your brand.

• Mood Board

  Images representing the various moods and aesthetic you have in mind for your brand identity. Also well as providing me with relevant reference images showcasing the elements you want to include in your unique brand. This board will represent your ideas laid out in text and images, included will be preferred color palate and typeface. *Paid fonts are the responsibility of the client

• Primary Logo

  Included in your delivery file is your full business name (text) primary logo (image) delivered in your preferred brand colors in the following file types: (SVG,JPEG, PNG, EPS, PDF, AI)

• Secondary Logo

  A variant of the primary logo, utilizing your chosen brand color palette, specifically tailored to accommodate spaces where the primary logo may not be feasible. Included in your delivery file in the following file types: (SVG,JPEG, PNG, EPS, PDF, AI)

• Logomark

  A logomark is a symbol that represents a brand without including the company's name, helping to express a brand's identity while at the same time create a strong visual presence for your brand. Brands typically switch to logomarks once they are well established and can remove their company name from their logo.

• Brand Color Palette

  I will create a custom color palette for your brand based on the psychology of color and your creative direction. The palette will be created with the understanding that color is a powerful tool that can influence mood, emotions, and behavior. We will work closely with you to ensure that the palette fully expresses your brand's personality and resonates with your target audience. You will have three opportunities to review and revise the palette to ensure that it fully meets your needs.

• Typeface Selection

  I will gather fonts for use on your social media and website. The fonts will be suggested and chosen specifically for headings, subheadings, paragraph/text, and website button fonts. The fonts will be selected based on your distinct brand, overall visuals, and logo to complement your brand and visuals. Consistent visuals are key to great brands and consistent typeface is one of the pillars of a great brand.

• Brand Strategy

  The process of brand strategy is a trail that runs adjacent to the project, from the start of your project to the end. Along the trek, I will share valuable insights about your business, yourself, and your brand. We'll use these insights to build your brand and identify opportunities for your marketing efforts. All of this information will be documented in your brand book. This process will help you create a brand that is both distinctive and effective.

• Social Media Launch Templates

  I have created five easy-to-use templates in Adobe XD that can be transferred to Canva for even easier use. The templates can be created for Instagram, LinkedIn, and Facebook, and can be used for new brand launches or for everyday use. The templates are fully customizable, so you can create a unique look for each platform. The templates also include a variety of layouts and designs, so you can easily create a unique look for each platform.

• Social Media Profile and Banner Images

  Ready to use profile and banner images for any social media platform you require. Please include information of which platforms you desire in the questionnaire.

• Brand Pattern

  A brand pattern is a design pattern used to represent your business in your branding. It is influenced by your brand guidelines, elements, values, and narrative, think Louis Vuitton and Gucci bags. A brand pattern can create strong brand recognition, bring depth to a brand identity, and create a memorable brand experience. It can also be used to create branded merchandise, such as mugs, T-shirts, and tote bags.

• Brand Book

  This deliverable provides a printable PDF guide that defines the guidelines and best practices for your logos, colors, and typography, as well as a branding strategy and more.

• Source File

  All "Master files" are included in whatever format you require.

• Revision

  This project includes three (3) "major" revision. By definition of "major", that means any edits, revisions, and/or changes that requires edits, revisions, and/or changes to more than half of the completed work.